Jamie Turner and Guy Mucklow, the partnership behind PCA Predict, started with a failure, but have since gone on to become the brains of a business with an annual £10m turnover.
Turner, who handles the technical side, and Mucklow, the business, launched during the internet’s relatively early days. Their company, which auto-fills address data from a simple postcode, began with three or four clicks a day and now records a healthy 20 million. It took them eight years to get to 10 employees – they now have 55 and hope to increase turnover to £50m by the decade’s end. “We found our niche and made a lot of noise,” says Mucklow. “It took us four years to get to profitability. Paying £15,000 a month from your back pocket causes you to focus and have a firm conviction.”
Mucklow and Turner talk about:
- How they complement each other’s strengths
- Why people thought their pay-per-click model was “bonkers”
- Why they used the Enterprise Management Incentive to distribute 10 per cent of their shares to their young workforce
- Why their original company name was causing bemusement in the US
- How a website design company almost sabotaged their business
Read the full story here.