Personal private health insurance

Why choose personal private health insurance provided by Bupa?

• Save 10%* on Bupa By You health insurance, and an extra 10%** when adding family cover to your policy
• Cover all your children for the price of one, when you pay for your eldest child†
• Access breakthrough cancer drugs and treatment – even those not yet available on the NHS or approved by the National Institute for Health and Care Excellence
• See a GP from the comfort of your home – when and where you see a GP is now up to you
• Whether it’s getting the help you need faster, or for cancer care that helps you get there, Bupa are proud to give you nothing less than health expertise
• Look after your emotional wellbeing as well as your physical health. Bupa cover more mental health conditions than any other leading UK insurer‡
• With Bupa’s dental allowance, everyone on your cover benefits from a Bupa Dental Care appointment each policy year, to use for a new patient examination, a routine check-up or an emergency appointment, plus a £300 allowance towards restorative treatment, like crowns and fillings^§
• Access face to face GP appointments for just £20 each. If needed, tests can often be carried out on the same day at no extra cost – for example, blood tests, urine samples, ECGs, smear tests and HPV screening¶

*Applies to eligible Institute of Directors members on quotes for new Bupa By You policies, and is not available in conjunction with any other offer (e.g. months free, guided care options). Discount will be reviewed on 22/10/2025 and any changes will apply to renewals and new quotes thereafter. Quotes are valid for 14 days. See full terms and conditions here.

**Families pay 10% less for a joint policy compared to the price of separate policies for each family member. Cover must include at least one adult and one or more children. Children do not have to live at the same address as the main member. This offer applies to the Bupa By You Comprehensive and Treatment and Care health insurance policies. This offer may change or be unavailable when you renew. See full terms and conditions here.

†Add more than one child under 20 years old to your policy and you’ll only pay for the eldest child, no matter how many more children you add. Children aged 20 or over cannot receive free cover or count as an ‘eldest child’ for this offer. Cover must include at least two children aged 19 or under. You’ll still receive our 10% family discount if you have free child cover. Children do not have to live at the same address as the main member. This offer may change or be unavailable when you renew. This offer applies to the Bupa By You Comprehensive and Treatment and Care health insurance policies. This offer may change or be unavailable when you renew. See full terms and conditions here.

‡As of March 2024, this comparison to other products in the market is based on Bupa’s and Defaqto’s interpretation of the differences between the Bupa’s Bupa By You health insurance and other health insurance products offering mental health cover. The comparison excludes any special offers or promotions which may temporarily alter the cover offered. Cover comparison information is for personal use and guidance only and does not constitute any contractual representation, warranty or obligation by either Bupa or Defaqto about the completeness, accuracy, reliability, suitability or availability of the comparison. Neither party accepts any liability for errors, omissions, direct or consequential loss in relation to this comparison. See PDF How we compare: Individuals (PDF 1.0MB).

^§For FAQs please see Dental Allowance Frequently Asked Questions (bupa.co.uk).

¶Only available to members who have Bupa Comprehensive health insurance with unlimited outpatient cover. The Bupa face to face GP service is provided by Bupa Occupational Health Limited. A company registered in England and Wales with company registration number 00631336. Registered office: 1 Angel Court, London, EC2R 7HJ.

Institute of Directors is an introducer to Insured Health Ltd. Insured Health Ltd is authorised and regulated by the Financial Conduct Authority. Registered in England and Wales No: 9886202. Registered office: Saville House, 74-90 Savile Street, Sheffield, S4 7UD. For details about how Insured Health treat your personal information please refer to Insured Health’s privacy policy.

Bupa health insurance is provided by Bupa Insurance Limited. Registered in England and Wales with registration number 3956433. Bupa Insurance Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Arranged and administered by Bupa Insurance Services Limited, which is authorised and regulated by the Financial Conduct Authority. Registered in England and Wales with registration number 3829851. Registered office: 1 Angel Court, London, EC2R 7HJ.