Personal private health insurance

Your IoD membership benefit:

• Save 10%¹ on Bupa By You health insurance
• Save an extra 10%² when adding family cover to your policy
• Cover all your children for the price of one, when you pay for your eldest child³

Why choose Bupa By You health insurance?

• Book digital appointments in the My Bupa App. Speak to GPs, nurses, physios and mental health specialists. Make video or audio appointments during the day and evenings, on weekends or bank holidays*
• Seek prompt advice from a GP, face to face. Access face to face GP appointments for just £20 each. If needed, tests can often be carried out on the same day at no extra cost – for example, blood tests, urine samples, ECGs, smear tests and HPV screening**
• Get the specialist advice you need, sooner rather than later. With Bupa’s Direct Access service, you can call to speak to a specialist for health issues including muscle, bone and joint worries, cancer symptoms or mental health concerns, usually without the need for a GP referral†
• Access breakthrough cancer drugs and treatment – even those not yet available on the NHS or approved by the National Institute for Health and Care Excellence
• Look after your emotional wellbeing as well as your physical health. Bupa cover more mental health conditions than any other leading UK insurer‡
• Check up on your dental health. With Bupa’s dental allowance, everyone on your cover benefits from a Bupa Dental Care appointment each policy year, to use for a new patient examination, a routine check-up or an emergency appointment, plus a £300 allowance towards restorative treatment, like crowns and fillings^§

Rated 5 star by Defaqto, Bupa By You health insurance can help drive your business forward by getting you back to yourself sooner after illness or injury.

¹Applies to eligible Institute of Directors members on quotes for new Bupa By You policies, and is not available in conjunction with any other offer (e.g. months free, guided care options). Discount will be reviewed on 22/10/2026 and any changes will apply to renewals and new quotes thereafter. Quotes are valid for 14 days. Terms and conditions apply.

²Families pay 10% less for a joint policy compared to the price of separate policies for each family member. Cover must include at least one adult and one or more children. Children do not have to live at the same address as the main member. This offer applies to the Bupa By You Comprehensive and Treatment and Care health insurance policies. This offer may change or be unavailable when you renew. See full terms and conditions here.

³Add more than one child under 20 years old to your policy and you’ll only pay for the eldest child, no matter how many more children you add. Children aged 20 or over cannot receive free cover or count as an ‘eldest child’ for this offer. Cover must include at least two children aged 19 or under. You’ll still receive our 10% family discount if you have free child cover. Children do not have to live at the same address as the main member. This offer may change or be unavailable when you renew. This offer applies to the Bupa By You Comprehensive and Treatment and Care health insurance policies. This offer may change or be unavailable when you renew. See full terms and conditions here.

*The My Bupa App is provided by Bupa Insurance Services Limited which is authorised and regulated by the Financial Conduct Authority (FCA). Registered in England and Wales at 1 Angel Court, London, EC2R 7HJ. Its company number is 3829851. VAT Registration Number: 239731641. Bupa Digital GP services are provided by Bupa Occupational Health Limited. Registered in England and Wales with registration number 631336. Registered office: 1 Angel Court, London EC2R 7HJ.

**Only available to members who have Bupa Comprehensive health insurance with unlimited outpatient cover. The Bupa face to face GP service is provided by Bupa Occupational Health Limited. A company registered in England and Wales with company registration number 00631336. Registered office: 1 Angel Court, London, EC2R 7HJ.

†Any onward referrals for consultations, tests or treatment are subject to the benefits and exclusions of your cover. For example, if your cover excludes conditions you had before your cover started, we may ask for further information from your GP. Please check your guide and certificate for further details or contact us to check your eligibility

‡As of September 2025, this comparison to other products in the market is based on Bupa’s and Defaqto’s interpretation of the differences between the Bupa’s Bupa By You health insurance and other health insurance products offering mental health cover. The comparison excludes any special offers or promotions which may temporarily alter the cover offered. Cover comparison information is for personal use and guidance only and does not constitute any contractual representation, warranty or obligation by either Bupa or Defaqto about the completeness, accuracy, reliability, suitability or availability of the comparison. Neither party accepts any liability for errors, omissions, direct or consequential loss in relation to this comparison. See PDF How we compare: Individuals (PDF 1.0MB).

^§For FAQs please see Dental Allowance Frequently Asked Questions (bupa.co.uk).

Institute of Directors is an introducer to Insured Health Ltd. Insured Health Ltd is authorised and regulated by the Financial Conduct Authority. Registered in England and Wales No: 9886202. Registered office: Saville House, 74-90 Savile Street, Sheffield, S4 7UD. For details about how Insured Health treat your personal information please refer to Insured Health’s privacy policy.

Bupa health insurance is provided by Bupa Insurance Limited. Registered in England and Wales with registration number 3956433. Bupa Insurance Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Arranged and administered by Bupa Insurance Services Limited, which is authorised and regulated by the Financial Conduct Authority. Registered in England and Wales with registration number 3829851. Registered office: 1 Angel Court, London, EC2R 7HJ.