Member Spotlight Vinay Parmar

Get to know Coventry & Warwickshire member, Vinay Parmar – CEO of Dhruva Star.


Vinay Parmar


Founder and CEO of Dhruva Star

How would you describe your business to a total stranger?

Dhruva Star transforms businesses into places everyone loves. Imagine every time you visited a shop or used a service, it wasn’t just about getting what you wanted—it was an experience that made you feel special and valued. That’s where we excel.

We help companies have happy customers who don’t just come back but become brand champions, spreading the word, and driving growth. The result? A thriving business with a loyal customer base and a healthier bottom line.

Your previous roles:

  • Chief Customer Experience Officer at National Express
  • Managing Director, National Express Accessible Transport
  • UK Digital, Customer, and Innovation Director, National Express
  • Managing Director and Owner, Get Vinspired Performance Improvement Consultancy
  • Head of Change –
  • Head of 3rd Party Relationships –

Other information (e.g. other positions held, charity roles):

  1. Non Exec Director – Curo Housing Group
  2. Advisor – IQPC International Customer Board
  3. Chair of Trustees – Birmingham Pragati Mandal (reg charity)
  4. Former President of West Midlands Region Professional Speaking Association

What do you do outside work? (hobbies/interests):

  • Cricket (Watching mostly these days)
  • Content Creation
  • Reading
  • Travel
  • Family and lots of socialising

How long have you been an IoD member?

Since July 2023

Why did you join the IoD?

Network, learn from and support other business leaders

Which parts of IoD membership do you value most?

I’ve mostly been attending the live events – networking in Birmingham

How would you describe your branch area to a total stranger?

Friendly, Fun and growing!

What is the most important issue for the government to tackle?

Skills, Education and self worth in young people.

What do you hope to be doing in 10 years’ time?

Travel the world watching cricket

LinkedIn profile:

Better directors for a better world

The IoD supports directors and business leaders across the UK and beyond to learn, network and build successful, responsible businesses.
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