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Resources

Marketing Director

Marketing directors are responsible for developing and implementing marketing communications strategy, as well as branding activity within their company, with the objective of increasing brand awareness amongst the organisation’s target audience and to help increase market share. Our resources are designed to support marketing directors in this role.

organisational structures
IoD Factsheet

What is an organisational structure?

Company Structure
Company Structure
fiduciary duties
IoD Factsheet

Fiduciary duties for directors A comprehensive guide

Governance
Governance
11 March 2025

World Oral Health Day The importance of dental care for directors

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11 March 2025

World Oral Health Day The importance of dental care for directors

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7 March 2025

Menopause in the workplace - the benefits of an inclusive approach

Inclusion and Diversity
Inclusion and Diversity
IoD Factsheet

Code of Conduct

Governance
Governance
15 July 2024

International digital marketing to drive Yorkshire exports

Business Advice
Business Advice
24 June 2024

Where should AI sit in your marketing and communications strategy?

Business Advice
Business Advice
Goals
IoD Factsheet

What is personal effectiveness and how can you develop it?

Employment and Skills
Employment and Skills
29 May 2024

Health and wellbeing - directors have their say

Mental Health
Mental Health

Some of our resources are for IoD members only.

Find out about the many benefits of full membership for just £42.75 per month.

Why join us?

Further reading

Marketing Communications Special Interest Group

Marketing Communications Group

Join our vibrant community of marketing leaders to share best practice, participate in topic-led discussions and influence policy by offering feedback directly to UK ministers.
Strategy for Directors

Strategy for Directors course

Gain insight into the board-level knowledge and practical skills required to create, implement and evaluate your organisation’s strategy.
Business advice hub

Business Advice hub

Resources and business advice from the Institute of Directors on how to run a business or organisation. Find podcasts, articles, blogs and more – including guidance on how to become a better director.
Information and advisory services

Information and Advisory Service

Whether you’re researching market opportunities or need financial or legal counsel, IoD’s Information and Advisory Service can source actionable data and provide independent and confidential advice to help you make informed decisions for your business.

Useful links

What is the role of the marketing director?

This free factsheet explains the role of a Marketing Director, their responsibilities, and the skills needed to be successful in the position.

Building strong brands masterclass

Watch this masterclass by David Roth to learn how your brand can make you stand out from the crowd.

Strategy for Directors

Watch this webinar on demand to unlock strategies for effective planning and ensure seamless execution across your business.

How directors can gain the greatest impact from LinkedIn

Watch this webinar on demand to gain strategic and practical advice on how to get the best out of LinkedIn for your business.

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