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Data-Driven Director Report

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The IoD, in collaboration with TrueCue, are proud to be launching our inaugural Data-Driven Director Report

From accurate forecasting and scenario modelling, to understanding changes in consumer-behaviour and shifts in employee working habits, the way organisations manage their data has become a key differentiator for those who have remained operational during the pandemic, and those who have unfortunately succumbed to it.

So, in the spring of 2021, as we collectively began to navigate the path out of lockdown, the IoD collaborated with TrueCue, to conduct a survey of 205 IoD members. Our objective? To understand how the pandemic has impacted on UK businesses approach to data and analytics during the last 12 months, and how this approach compares across the UK’s director workforce.

We are delighted to now share the results of this research with you in our inaugural Data-Driven Director Report - find out more and read the report below.

2021 Report

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"As a professional institute, under our Royal Charter we have a duty to support the development of directors to be the best that they can be. This isn’t only about supporting directors with the here and now; it’s also about building a sustainable future for the next generation of enterprises and their leaders.

Our new and exciting collaboration with TrueCue brings further benefits to our members’ continued development in an area that they tell us is important to them and their businesses"

Jon Geldart, Director General, IoD


Read the full article here


TrueCue’s mission is to empower business leaders with truth and certainty from their data. They provide high-impact consultancy and data-driven solutions underpinned by their cutting-edge technology platform – a PaaS data management platform built for business anaytics in the Microsoft Azure Cloud.

Combining analytics, consulting and technology expertise to create data-driven solutions, the TrueCue team supports organisations on their end-to-end data and analytics journey – covering data management, visualisation, operational reporting, advanced analytics and data science.

Their solutions are widely used across the public, private and third sectors, with clients including the NHS, Nuffield Health, Imperial College Health Partners, Local Government, EDF, HSBC, and GlaxoSmithKline, to name but a few.

So, whether its understanding patient care to optimise treatment strategies, driving customer insight to create the next sales campaign, or understanding donations across a charitable trust, their solutions have lasting value which drive performance improvements, so that you can take action on what matters most, with confidence.

in collaboration with