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IoD Hertfordshire: Is Your Business Ready for the GDPR?

Liz Langmaid 10 May 2018
IoD Hertfordshire: Is Your Business Ready for GDPR

IoD Hertfordshire: Is Your Business Ready For The GDPR

On the 25th April 2018, exactly a month before the GDPR legislation comes into effect, IoD Hertfordshire met at the Aubrey Park Hotel in Redbourn, St Albans.  Speaking at the event were Richard McBarnet Interim Chair of IoD Herts and Andrew Scheer, IoD Herts Marketing Ambassador. 

GDPR applies to all data we already hold and using a cloud server does not absolve you. Richard advised that GDPR is not a box ticking exercise, it is a cultural approach to managing data and we have to start thinking very differently about how we handle data.  48% of people intend to use their rights under GDPR.

Principles:

  • Be upfront about what you doing with the data
  • Only collect data you need
  • Processed in a manner that ensures the security of personal data

Andrew Scheer went on to give the marketing perspective which he says is a slightly grey area

  • Opt out has been reversed, we now need permission to opt-in
  • We can’t make consent a condition of purchase

He gave tips on maximising opt-in when collecting data.  Be very clear on the value to customers by opting-in and include link to your privacy policy and make sure you say thank you.

Your Privacy Policy must outline what you will do with the data and why.  It must also be in plain English and detail whether you will share with 3rd parties.

Richard went on to say that you need to be able to demonstrate due diligence and fines will be dissuasive rather than punitive.

In Summary:

  • Have a plan
  • Know where and what your data is
  • Draft your policy statement
  • Draft procedures for reporting
  • Train your staff
  • Encrypt everything

If companies fail to adhere to GDPR legislation it could ultimately result in an inability to bid for contracts and an inability to market effectively.

More info & articles on GDPR

Contact IoD East of England

For more information, please contact.

020 3006 2729

East of England

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IoD East of England
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