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IoD North West | Sponsorship Opportunities

28 Mar 2017

IoD North West Sponsorship

IoD North West is launching special sponsorship packages for 2017 – find out how your business could benefit from exposure to business leaders across the region.

The IoD is a membership organisation for business leaders. It “supports members, encourages entrepreneurial activity and promotes responsible business practice for the benefit of the business community and society as a whole.

IoD North West covers Greater Manchester, Lancashire, the Liverpool city region, Cheshire and Cumbria. We have dedicated committees and chairs in each of our areas, to ensure that we are connected to the very heart of business and influence in each area. We also devise quality events of different sizes and styles to meet different members’ needs, and bring non-members into contact with us.

To support our events and other activities, we work with partner organisations. These partnerships can occur on many different levels, giving businesses of all shapes and sizes the opportunity to work with us. The following is an example of some of the activity that your business could support for the remainder of 2017. It is not exhaustive, so please speak to Claire Ebrey, Regional Director, if you have any questions or ideas.

Sponsoring the Region

There is an opportunity for two organisations to sponsor IoD North West as a whole.

This might especially suit an organisation that has coverage across the region and that wishes to get involved in our diverse activity, from branch-specific events to our broader agendas such as Diversity or Skills and Talent.

The partnership would ideally be strategic as well as financial, and include support from the sponsor to promote our events and membership to their audiences and involvement with our key themes. In return, we could support with introductions to key organisations and promotion of the partner’s relevant projects, etc as appropriate over the year.

Key benefits

While the benefits could be worked-up in discussion with the partner, the following gives some indication:

  • Branding across all IoD North West events, across Manchester, Liverpool, Cheshire, Lancashire and Cumbria (approx. 60 events/year). Regular cost £1,000 for a regular event and £3,000 for a big event.
  • Branding across all IoD North West channels – website, Facebook (in development) and monthly enewsletters, and Twitter.
  • Ten free tickets for all events, including big ticket events.
  • Opportunity to promote our events to your networks across the region, building brand awareness.
  • Opportunity to run up to two bespoke ‘engaging and inspiring’ events in different branches at no additional sponsorship cost (although venue and refreshments to be provided).
  • Cost: £10,000 reduced to £9,000 if the organisation has two or more members.

    Sponsoring a Branch

    There is an opportunity for up to four organisations to support their local branch, and to build their own brand awareness across their local area – Manchester, Liverpool, Cheshire, Cumbria and Lancashire.

    This might especially appeal to an organisation that is heavily focused in one of our city regions or areas. They may be able to benefit especially from interaction with the branch committee and chair, the networking opportunities and branch-focused events.

    Key benefits

    While the benefits could be worked-up in discussion with the partner(s), the following gives some indication:

    • Branding across IoD North West channels – website, Facebook (in development) and monthly e-newsletters.
    • Branding on all branch-related event promotion and at the event.
    • Five free tickets for all regional events, including big ticket events.
    • Opportunity to promote our events to your networks across the branch, building brand awareness.
    • Opportunity to run one bespoke ‘engaging an inspiring’ event in the branch at no additional sponsorship cost (although venue and refreshments to be provided). Regular cost £1,000.

    Cost: £3,000 reduced to £2,000 if the organisation has two or more Advance members.

    Sponsoring an Event

    Bespoke events
    Design your own event in partnership with us. The event must be inspiring and engaging, and cannot be sales focused, the idea being that your brand will shine through via the content of a quality event, rather than a pitch. The audience size will vary depending on the subject matter, and could be extremely targeted depending on your requirements.

    Cost: £1,000 plus the cost of the venue and refreshments

    Branch-themed events

    Partner with us to deliver a quality event with broad appeal in the branch. Subjects might include the Economic Outlook for the area. We will find top speakers, and arrange the event alongside you, ensuring that your targets and black book contacts are also invited.

    Key benefits

    • Branding across event-related communications and on the day.
    • Include a speaker or lead the panel discussion.
    • Five free tickets for the event.
    • Opportunity to promote our events to your networks across the branch, building brand awareness.

    Cost:  £1,000 plus the cost of the venue and refreshments

    Special Events

    We design and deliver special, prestigious events every year. Over the remainder of 2017, these include:

    • Liverpool - Manchester Devolution event | 31 May
    • Life Sciences Conference | 12 July
    • Enterprising Women Conference | 19 October
    • Meet the IoD events – a minimum of 5 high profile events (one in each branch) | dates tbc

    In 2018, we will also have and Annual Conference and Director of the Year Awards. We encourage potential sponsors to approach us early to avoid disappointment.


    Benefits are negotiable and might include exhibition space, in addition to the benefits described above.

    Cost: £3,000 - £5,000

    Contact: Claire Ebrey, Regional Director, IoD North West
    07702 515600 claire.ebrey@iod.com

    For more information, please contact

    0161 247 7634

    North West

    Branch and staff contacts can be found on the main Contacts tab


    IoD North West
    Lowry House
    17 Marble Street
    Manchester
    M2 3AW