The transformational power of director training

Martyn Jones, Lancashire branch chair, Business consultant, mentor and non-executive director

“I cannot speak highly enough of the IoD’s CPD training,” says Martyn Jones, chair of the IoD’s Lancashire branch. “The knowledge it gives you can be transformational and definitely helps make you a better director.”

Martyn has been Lancashire chair since September 2021. He joined the IoD after speaking with a Chartered Director friend who extolled the virtues of being a member.

Not least was the CPD training, which really appealed to Martyn. He is aiming to achieve IoD Chartered Director status in the next 12 months having already completed the Certificate and Diploma in Company Direction qualifications.

Martyn is a business consultant, mentor to MDs and chief executives and a non-executive director/chair. “The qualifications and learning have enhanced the roles I already have,” he says.

“For me, the training has been absolutely brilliant. I’ve been working at board level for 15 years and I’m so much better now and that’s all down to the IoD. The real difference is what is behind the qualifications – they give you the knowledge which gives you confidence and enables you to make a difference to clients’ businesses.”

Martyn has also made a difference in his short time as branch chair. He has built the membership to 130, representing a range of sectors. He has four ambassadors on board to help him run the branch. “As a team, we continue to raise the profile of the IoD locally to members and non-members who don’t always know what the benefits are.”

As well as the CPD training – recognised as world-class in business – Martyn says the IoD’s Information Advisory Service is ‘top notch’ “You can ask them anything and they respond very quickly.”

The Lancashire team works closely with the other four North West branches to enable members to Connect, Develop and Influence through events and networking.

“The IoD provides a safe place in which members can share problems and learning and have their opinions and challenges heard in the corridors of government,” says Martyn.

“It is the professional body for representing directors and aspiring directors.”

Better directors for a better world

The IoD supports directors and business leaders across the UK and beyond to learn, network and build successful, responsible businesses.
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