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In Good Company Article

In Good Company - Day In The Life

A day in the life - Tommie Edwards

04 Sep 2018
Tommie Edwards, founder & CEO of Eventbree


Tommie Edwards, founder & CEO of Eventbree

Tommie Edwards, 36, is the founder of Eventbree, an online supermarket for shopping event service providers. She lives in Orsett, Essex with her husband and two children.

Morning commuter train into London

What time does your alarm go off?

My alarm goes off at 6:00 am. I start my day by reading the New Version Bible app for about 10 minutes, then I go out for a quick jog, before getting the kids ready for school. I’m showered and out of the house by 7.30am to drop the children at their school breakfast club. Then my husband – my morning wingman and commuting buddy – and I get on the train to London.

What are you responsible for?

I have created and launched a technology-based event management start-up company called Eventbree. This means I wear multiple hats. My responsibilities range from dealing first-hand with customers to recruiting new supply partners for the app to expanding the brand nationwide.

How did you become and entrepreneur?

I have been interested in entrepreneurship since I was 16. My first experience of event management – the basis of Eventbree – was when I organised my own wedding in London.

Describe your typical day?

I’m not sure that exists for me as every day is so different. Using last Monday as an example, the day started with our Eventbree scrum meeting. This is when everyone in the team answers three questions:

  1. What were you able to achieve yesterday?
  2. What do you plan on completing today?
  3. Are there any blockers that make achieving your goal today difficult?

It’s a great way of helping everyone to stay productive and tackling challenges as they arise. Then I considered granting approvals for over 30 new suppliers who had applied to become Eventbree Partners. Quality matters to us. I made sure each of them received excellent customer service too.

Around noon I met the technical team to discuss new app features, based on feedback to date. Next, I spent time looking at our marketing campaigns using the available analytics. It was a creative session to develop new communications activities. It’s all about keeping the finances steady and ideas flowing, to underpin our growth strategy for Eventbree.

Most memorable moment?

Personally, the birth of my kids and my wedding are my ultimate milestones. Professionally, the day I signed up my first customer and officially launched my event tech was huge. However, perhaps the most memorable moment was arriving in the UK at the tender age of 21, alone and with no contacts here. All I had was the determination to make something of myself, using all the chances and opportunities presented to me. Why was it so significant? It was when I found out how resilient, robust, versatile and determined I could be. I discovered that no mountain was too high to climb, as long as I believe it's possible.

What’s the best piece of advice you’ve been given?

"It takes the same effort to think small as it does to think big. Be a big thinker!"

What are the best things about your job?

The best thing about my job is the positive feedback we receive when a booking is made, or an event is completed. At first, people don’t believe how easy it is to find and book quality suppliers on Eventbree. When they express their gratitude that gives me joy and makes me remember why I decided to create the Eventbree App.

Tommie with her husband and three childrenHow do you unwind after work?

Being around children is an excellent reminder that the simple pleasures can be the best stress relievers. My kids give me great joy. We have fun and laugh. I love to sing karaoke and dance too!

Where do you go for personal &/or professional advice?

I love learning about the world of business, including soaking up good advice from as many different sources as possible, like attending business events at least four or five times a month, and watching YouTube presentations.

I have participated in several mastermind programmes, which gather business people to share good practice and hold each other accountable. I also have mentors I can approach for personal advice. Above all, I reach out to God in prayer and believe in my instinct.

What do you attend/read/watch to get ideas and inspiration?

I like to surround myself with great thinkers, so I can continuously learn from them, which is why I attend a lot of exciting networking events, where you listen to intelligent speakers. One of the most influential of these was a '10x growth conference' in Las Vegas, organised by Grant Cardone. It showcased 23 amazing speakers who are all successful entrepreneurs. They all started from the ground up and now run multi-million-dollar companies. They all willingly shared their knowledge, which inspired me.

Hydration is an important part of staying productive according to TommieHow do you stay productive throughout the day?

By loving my work and having a great team. I also use the Power-List method, by Andy Frisella. This is a powerful way of journaling, to gain motivation and focus. It challenges me to achieve more. This method asks you to list five critical tasks for each day; one could be lifestyle orientated, such as drinking two litres of water or jogging for 5km.

Another should be related to gaining new knowledge, so listening to a podcast, watching an inspirational video or reading. The other three tasks must be critical to your business growth. At the end of the day, if you complete all five tasks, you write a W on the top of the page and circle it. If you don’t finish all five, you write an L at the top of the page and circle that. Over the course of a month, flipping through the journal and seeing more W notations makes you feel like a winner!

What would have been your alternative career?

I would probably have been a stylist, as I love fashion and quality products make me happy.

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