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IoD Scotland Learn & Lunch - Introduction to Innovation Engineering

10 Sep 2019
IoD Scotland, Edinburgh

A 45-minute introduction to Innovation Engineering

An explanation of what Innovation Engineering is and how, at its heart, is the notion of Meaningfully Unique ™. Hear Helen’s story which brings to life the benefit of knowing how to innovate and discover how it is possible to turn innovation from a random gamble to a reliable system.

Key details

Date & time: 10 Sep 2019 12:00 - 14:00
Location: IoD Scotland, Edinburgh
CPD Hours: 1.0000

Prices from

15.00 GBP + VAT - Member Price
15.00 GBP + VAT - Member Guest Price
20.00 GBP + VAT - Non Member Price

Event manager:
Ms Patricia Huth
Contact phone:
Contact email:

This event is aimed at MD’s, FD’s and HR Leads.

  • Senior Leaders in organisations who want to grow their business through innovation and who have teams.
  • Leaders wanting to know how to begin to embed innovation capability into their business
  • Leaders who want to reduce the risk of innovation.

It is well understood that companies that innovate realise 200 to 300% increases in profit growth when they transform to a proactive innovation culture versus a reactive price driven strategy. However, research indicates that leaders believe innovation is risky, takes too long or they simply do not know how to innovate.

Innovation Engineering (IE) is the only data-driven, evidence based, fully documented system for innovation in the world. It is a new field of study and practice that transforms innovation from a random gamble to a reliable system that delivers increased speed (up to 6x) and decreased risk (30 to 80%). IE is taught at Universities in North America and Eureka! Ranch near Cincinnati. It applies the system thinking of Dr W Edwards Deming to strategy, Innovation and how we work together to create a repeatable, reliable system for innovation success.

This introduction provides a relaxed way to experience Innovation Engineering while enjoying a meal with other leaders focused on increasing innovation ROI. During the session you’ll get a sense for the power of IE and have the opportunity to ask questions.

Key learning outcomes:
A practical, measurable definition for innovation to separate winning ideas from losing ideas

An overview of a total system for innovation that enables anyone willing to; find, filter and fast track big ideas for sustainable business success.

Event format:
12pm- Networking/ lunch
12.15-13.00- Presentation
13.00-13.15- Q & A
13.15+ Networking

This session will be led by Helen Potter who is pioneering the introduction of IE to Europe from her home in Perthshire, Scotland.


Helen Potter, Co-founder and CEO, Potter Innovation

An engaging public speaker, trainer and coach whose top skills are Innovation Engineering, Product Development and Marketing.

Helen is a Graduate Chemist, Marketer and Innovation Engineer with 25 years’ experience in new product development and innovation.

In 2015, Helen founded Potter Innovation and now teaches leaders, managers and front-line workers how to turn ideas into reality, quickly and with less risk, by using a proven, data-driven, systems-based approach to innovation, known as Innovation Engineering (IE).

Helen discovered IE while she was working as the Innovation Manager for The Famous Grouse. IE was in its infancy and she had the chance to work with its founder Doug Hall to pilot many of the tools she now teaches. IE Systems enabled Helen to add over £12 million profit to The Famous Grouse, through innovation and portfolio expansion. She qualified as a Black Belt in IE soon after and, when her role was made redundant, Doug offered her a license to teach and bring IE to Europe.

For the last 3 years she has co-delivered an IE based Programme in Ireland to help SMEs grow through innovation. An external review found the Programme had returned £26 for every £1 invested. She is a trainer and mentor for Elevator’s Accelerator Programme, in her home town of Perth and also a Mentor for the HIE Mentoring Programme

Helen is currently the only female IE Black Belt outside North America and her mission is to demonstrate the anyone can learn how to innovate given the right training and tools.



Prices from

15.00 GBP + VAT - Member Price
15.00 GBP + VAT - Member Guest Price
20.00 GBP + VAT - Non Member Price


Please tick here to indicate that you have read and agree to the Terms and Conditions for this booking.

  • IoD Scotland
  • 10 Charlotte Square
  • Edinburgh
  • EH2 4DR

0131 557 5488

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