When you meet Tracy Mackness, Founder and Director of Giggly Pig Company you may chat to her about her success with her award winning gourmet sausage business, or perhaps her best-selling autobiography.
Tracy has always had a flair for business - if not all of it legal. You probably wouldn't guess that her pig farming business saved her from a spiralling life of crime that landed her in prison for dealing drugs and being locked up with the likes of Moors murderer Myra Hindley.
Tracy was born in Essex and started work as a youngster on her dad's fruit and veg stall in Romford Market in the 1970s, preferring grafting to going to school. Whilst she always thought the family business would be her bread and butter for life, following her father's imprisonment it became clear this wasn't to be and Tracy's life started to follow a very different route. This led to Tracy being given a 10 year prison sentence for importing cannabis into the country. It was a deterrent sentence and it worked as despite leaving school with no qualifications,Tracy completed 52 courses in prison, including butchery and pig husbandry.
On leaving prison, Tracy bought 30 pigs from the prison to start up her business and after arranging to use some land belonging to a friend and her husband, Tracy bought pig arcs, electric fencing and her first van, and the company was born.
“We didn’t have electricity for the first two years so we’d come home from doing the markets and have to feed the pigs in the dark,” she says. Giggly Pig now has 600+ pigs, along with a shop near Romford, Essex and now employs 22 employees working on-farm, in the butchery and selling and serving at markets and events, with a fleet of 16 vans in her distinctive black and pink Giggly Pig branding.
Tracy juggles overseeing the business with a busy schedule of talks and appearances and with her shrewd business acumen and bubbly personality, Tracy has come through the bad times with a hugely entertaining and informative story to tell. Join IoD Essex as we learn about the challenges she has faced, lessons learnt and advice she has to pass on, as well as enjoying a breakfast of her delicious sausages and bacon.
Date & time: 30 Apr 2019 07:30 - 10:00
Location: The Bull, Romford
10.00 GBP + VAT - IoD Members and Guests
15.00 GBP + VAT - Non members
Mr John Granneman