Know your worth Fi Grayson, founder of She Can. She Did.

Specialist insurer, Hiscox, has produced a series of 60 second lessons from industry experts called “Unskippable Minute”. In this one, Fi Grayson, Founder of “She Can. She Did.”, talks about her experience when trying to raise capital to launch her idea.

It can be intimidating when pitching to people with many more years of experience at running businesses, but if you are clear on what your business is worth and why, what your “walk away” point is, it will help you stand your ground.

““If you don’t know your worth, or at least if you don’t assert your worth – why would anyone believe in you if you don’t believe in yourself?””
Fi Grayson

Anyone looking to put capital into a business is going to want to know that their investment is safe. Even with the strongest of management teams, mistakes can happen, something can be missed.  Professional indemnity insurance can give directors confidence that there is protection in place should a claim of negligence be made.


We work with Hiscox, who offer a wide range of policies to protect your business – including directors’ and officers’professional indemnitycyber and data risks, and office cover. As an IoD member, you benefit from a 12.5% discount* on their standard rates for the life of your policy.

Hiscox wants to help your small business thrive. Their blog articles will contain lots of useful information relevant to your growing business. But these articles do not constitute professional advice and must not be construed nor relied upon as such. To find out more on a subject we cover here, please seek professional assistance, specific to your circumstances.

*Any discount is only applicable to policies introduced via the Institute of Directors, whether existing or new, but could not be applied to policies that are being managed by an alternative third party such as an insurance broker.

Discount available for the lifetime of your policy applies on renewals while the Institute of Directors remains an Introducer Appointed Representative of Hiscox Underwriting Ltd.

Terms and conditions apply. For full terms and conditions see

The Institute of Directors is an Introducer Appointed Representative of Hiscox Underwriting Ltd. who is authorised and regulated by the Financial Conduct Authority. For UK businesses only.

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