Skip to main content
Become a member
  • Register
  • Login

Register Login

Article

Campaigns

Finding work-life balance in the post-COVID world

24 Feb 2021


For many of us, life after COVID-19 still feels a long way off. Some of us have adapted to a new normality, while others are waiting to get back to pre-pandemic life as we knew it.

Whichever camp you belong to – or even if you’re somewhere in between – it’s fair to say there’s one thing that does appear to unite us: the greater emphasis we’ll put on both physical and mental health when we finally enter the post-COVID workplace. 

In fact, as many as 7 in 10 business leaders are planning to purchase private medical insurance in the next 12 months. This increased focus on preventative healthcare has also led to a greater emphasis on work-life balance. 

Work-life balance isn’t a new concept, but it is something business leaders worldwide are looking to redress. Not just for their employees – but for themselves too. 

So how has the pandemic impacted the health provisions of business leaders? Bupa Global’s Executive Wellbeing Index looks at just that. Their research highlights the extensive physical, emotional and economic fallout the pandemic has brought about. 

And importantly, it examines how it will bring about changes that will shape the future of business, how we balance work and home life, and attitudes to wellbeing and mental health.

Perhaps the biggest impact the pandemic has had on global business leaders is that it’s sharpened their focus on preventative healthcare. 38% of executives intend to take more regular exercise. Nearly a third will introduce preventative measures such as regular health checks, supplements and vaccinations.

And the fact that 7 in 10 are planning to purchase private medical insurance shows a greater emphasis not just on physical health, but supporting good mental health as well.

COVID-19 has affected all of us. And as vaccine rollouts continue to offer a glimmer of light at the end of a very long tunnel, the need to re-calibrate work-life balance and place a greater emphasis on wellbeing has never been stronger.


We want to help keep you feeling your best and your business thriving – especially now, which is why we work with health insurance broker, Healthier Intermediaries, to make finding the right cover for you simpler.

As an IoD member, you benefit from 10% discount* on Bupa By You health insurance.

0800 030 8007

Find out more

* Applies to eligible Institute of Directors members on quotes for new Bupa By You policies. Discount will be reviewed on 22/10/2021 and any changes will apply to renewals and new quotes thereafter. Quotes are valid for 14 days. Terms and conditions apply.

Institute of Directors is an introducer to Healthier Intermediaries Ltd. Healthier Intermediaries Ltd is authorised and regulated by the Financial Conduct Authority. Registered in England and Wales No: 9886202. Registered office: Upper Level Suite 2, 3 Hawke Street Business Park, Hawke Street, Sheffield S9 2SU.

Bupa health insurance is provided by Bupa Insurance Limited. Registered in England and Wales No. 3956433. Bupa Insurance Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and Prudential Regulation Authority. Arranged and administered by Bupa Insurance Services Limited, which is authorised and regulated by the Financial Conduct Authority. Registered in England and Wales No. 3829851. Registered office: 1 Angel Court, London EC2R 7HJ.

An error has occurred. Error: Related articles is currently unavailable.

Contact our press office

Press office

IoD Professional Development Brochure

Knowledge, skills and mindset for a challenging world

IoD courses are designed to tackle the core competencies needed to thrive at board-level.

Download course brochure