Overview
A recent FT–ICSA Boardroom Bellwether survey of FTSE 350 company secretaries revealed that up to 47% of the UK’s largest companies have not discussed social media strategy in the last 12 months.
Ensure your organisation is equipped to meet the cultural and organisational challenges posed by the rise of social media at this focused, high level one-day course - designed to provide board level directors and organisational leaders with the latest tools to adopt a strategic approach to social media governance and leadership.
Learn how your business can harness the opportunities for business intelligence, increased stakeholder engagement and customer loyalty, while navigating the challenges of reputational risk and data compliance.
Course Benefits
- Examine key trends in social media and the implications for the culture and structure of your organisation
- Gain access to up-to-date case studies from a wide range of industry sectors, illustrating how leading organisations are responding to the challenges and opportunities posed by social media
- Review the latest organisational, commercial and brand management models that are being deployed by organisations that are thriving in this new world.
- Analyse a variety of planning techniques and tools that will help you and your organisation adopt a strategic approach to the use of social media.
Learning Objectives
Attending this course will enable you to:
- Help your organisation embrace what is arguably the most significant shift in technology and stakeholder behaviour that has taken place in the past 100 years
- Protect the reputation of your brand and business within the social media space
- Adopt a strategic approach to social media, across all of your key internal and external stakeholders
- Use social media as a powerful and positive change agent within your organisation
- Leverage the power of social media to deliver rich sources of customer data and real time research
- Develop effective internal social media policies
Course Leaders
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Martin Thomas
Experienced comms and social media specialist and author. Clients include RAC, Royal Mail and M&S.
Read full bio
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