Overview
A carefully planned strategy is crucial to the success of every organisation. This intensive course reveals how to create and manage effective company-wide strategies that generate value for your business and its customers.
This course provides an introduction to the main approaches to strategic direction and marketing within the organisation, and will assist you in your role of leading the strategic process and preparing for implementation.
The IoD Award in The Director's Role in Strategy and Marketing, Level 9 (SCQF) is a module of the Certificate in Company Direction qualification.
This course may be booked online as a stand-alone module or taken as part of the full qualification. To book the full programme please contact the professional development team directly on
+44 (0)20 7766 2601.
Course Benefits
Gain a practical understanding of the board’s role in developing strategy, learn how to create value for your key stakeholders, appreciate the importance of market analysis and strategic decision-making, and effectively prepare for the implementation of strategies that support and enhance your organisation’s vision and values.
Learning Objectives
By attending this course you will gain the knowledge and skills to:
- Gain a clear understanding of the director’s role in the development of an effective strategy
- Examine how your board formulates, implements and monitors its business and marketing strategies
- Appreciate the strategic importance of a clear purpose as provided by vision, mission and values
- Conduct an effective situation appraisal and evaluate the relationship between the internal and external environments of the organisation
- Understand the means by which strategic options may be generated and evaluated to arrive at the strategy that will deliver the vision
This course includes e-learning support which expands upon the concepts and ideas covered on the course and how to align these with your own organisation.
Course Leaders
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Murray Eldridge
Over 40 years in sectors such as shipping, telecoms and energy, including Smit Intl and Cable and Wireless.
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Ian Waddelow
Strategic planning and development specialist. Clients include Laing O’Rourke, First Group and the BBC.
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Anna Bateson
Anna Bateson works with global business leaders from multiple sectors, helping develop and lead strategy. Clients include listed and SMEs.
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Simon Haslam
Specialist in organisational strategy and strategic marketing, on advisory council for Institute of Consulting.
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Jean Pousson
Experienced management consultant, coach and board director leading change initiatives.
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