“It’s given me the freedom to make decisions
while feeling the safety net of support of the heritage of experience and
resources I can draw from the IoD.
What was the main challenge you experienced as a business leader before joining the IoD?
"Although we live in data rich times where we have access to information, it felt like a minefield to get the business support from a central trusted source. The IoD provided a perfect place and portal for us to access information and insight for running our business."
What have you found as a result of being an IoD 99 member?
"It has given me the freedom to make decisions while feeling the safety net of support from the heritage of experience and resources I can draw from the IoD."
How long have you been a member of the IoD 99 network?
"Over 2 years."
What is your favourite thing about being part of the IoD 99 community?
"I love the access to professional resources and templates. The research team are very efficient
and turn around industry reports, searches, market overview and competitor information within 48 hrs, which is excellent.
“Our IoD 99 membership has provided vital support in our strategy, legal advice, research, contract templates, access to events and building strong networks.”
What are three other benefits you’ve enjoyed as a result of being a member?
"I have also enjoyed access to inspirational leaders in the business community and the networking and social events are excellent."
How has being a part of the IoD 99 network helped you scale up your start-up?
"We have grown our business ‘Yogasphere’ to over 20,000 clients in under 3 years, reached our first million and have grown to over 9 locations worldwide without any investment, loans or even an overdraft. We went from our dining room table in Primrose Hill to moving into The Shard in that time. Our IoD 99 membership has provided vital support in our strategy, legal advice, research, contract templates, access to events and building strong networks. It shows that unlike many organisations out there, the IoD are connected, and- most importantly to the entrepreneurs and business leaders of the future."
“Unlike many organisations out there, the IoD are connected – most importantly to the entrepreneurs and business leaders of the future.”
How has the IoD changed for the better?
"I think having more female leaders is essential for business in order to respond to many of the challenges of uncertainty we have and face, as well as the impact it has on also business ecology. I grew up with 3 sisters, no brother and my dad is a barrister so I am a bit biased of course, but it excites me that IoD is leading the way to break through the glass ceiling. Part of the reason we’re in The Shard is that is because it has no ceiling and is open at the top! Over 80% of Yogasphere’s workforce are females with strong decision making skills and many in strategic roles."
What does being an entrepreneur mean to you?
"It literally means everything to me. It is what I breathe and how I live. I do not n’t know any other way to be. For me, being an entrepreneur is not isn’t just a belief, a value, or a part of my identity -– it’s is in my DNA."
What would you say to anyone considering becoming a 99 member and would you recommend it?
"Absolutely yes, and my advice would be if you are unsure of joining; don’t not be. You’ll will get your return on investment back in no time. You’ll also save as well as saving on office co working space, and so many other things you’d would have spent lots of money on otherwise."
If you could give one piece of advice to fellow entrepreneurs, what would it be and why?
“If not now, then when. If not now, then how. If you’ are waiting for the right time, be prepared to wait forever. The only time we ever have is now so don’t wait for anyone’s permission and go ahead and follow your dream. Do not underestimate the power of love itself. Not just for others but also for yourself. Choose something you love and work with people you genuinely care for. Create abundance and jobs for others and your cup will always be full. Recognise that your idea and vision will illuminate you when everything else seems to be in darkness."