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National Event

Marketing your Way out of a Crisis and into Tomorrow's World

26 May 2020
Online webinar, Online

The pandemic has created huge marketing challenges for virtually all businesses.

Survival has been the number one priority, marketing budgets have been slashed, promotional plans put on hold or abandoned all together.

But lockdown should not mean shutdown and agile businesses are not only reimagining their communications but even reflecting upon and refining their core purpose and proposition in order to respond to changing customer needs and behaviours. This process is enabling them to continue to have an effective dialogue during lockdown and should ensure they successfully emerge the other side, stronger and better able to face the new post-Covid landscape.

We have gathered a panel of leading marketeers to provide their insights, opinions and advice for business leaders.

The panel discussion will be followed by a Q&A session.

Key details

Date & time: 26 May 2020 18:00 - 19:00
Location: Online webinar, Online
CPD Hours:

Prices from

No Charge.

Event manager:
Mrs Jennifer Farley
Contact phone:

Speakers

Gina Miller - Co-Founder, SCM Direct & Campaigner
@thatginamiller

Bloomberg described Gina Miller as an “Establishment Wrecking Ball” but her drive for transparency, scrutiny and integrity in public and corporate life is about reform and social justice, not wrecking.

Her expertise and areas of work cover investments, charities (special needs, sexual violence and exploitation, and smarter giving), democracy and political processes. Speaking out on these issues has made her a household name and respected as an effective advocate.

Following the financial crisis, Gina launched her fifth business, SCM Direct, co-founded by her husband, Alan Miller. In 2019, SCM Direct celebrated ten years as a smart, common-sense, modern digital wealth manager, founded on ethics, honesty and integrity. The company has gained a reputation for 100% transparency, fair fees and consistent performance.

With a strong sense of corporate responsibility, Gina spearheads the organisation’s True and Fair Campaign launched in 2012 that calls for an end to rip-offs and dubious practices in the investment and pension industry. Gina’s campaigning resulted in contributions and text in three EU Directives – Article 24 of MiFID II, PRIPS and The Shareholder Directive. Along with Alan, Gina continues to be a vocal voice in the UK investment and pensions industry challenging the unfair treatment of ordinary UK savers and investors.

Gina’s work in the charity sector over the last 20 years, particularly working with small innovative charities, has helped to improve governance, sustainability and safeguarding. Gina has also co-authored several reports on poverty, financial transparency in the charity sector, funded projects on modern day slavery, gangs, sexual exploitation, and lobbied for changes to both UK and EU law that have vastly improves the lives of consumers and some of the most vulnerable in our communities.

Over the last few years, Gina has become best known for is her victories in the two most significant British constitutional cases since the 1700s that resulted in two UK Prime Ministers failing to put themselves above the law. In 2016, Gina successfully challenged the UK Government over its authority to implement Brexit by triggering Article 50 without Parliamentary approval.

In 2019 Gina again took the UK Government to court with the Prime Minister seeking to close the doors of Parliament unlawfully. The case was won in the Supreme Court with an extraordinary unanimous 11 judge ruling and is described as a unique constitutional milestone and fundamental to the continued preserving the separation of powers.

It is no surprise that there was a demand, following her campaigning and court case which resulted in the vilest abuse and threats, for Gina to publish her memoir about finding her voice. ‘Rise: Life Lessons in Speaking Out, Standing Tall & Leading the Way’ was published in 2018 and her honesty and life experiences detailed in the book has hailed the book a landmark in honest and inspirational writing (an updated edition was published in January 2020).

Gina continues to explore new challenges and campaigning on ethical investing, constitutional and social justice reform, the political landscape and responsible capitalism.

As a result of her work, Gina’s accolades include:
UK Legal Diversity Awards - BSN Lifetime Achievement Award 2019
TUTU Foundaiton – Global Ambassador for Peace
Honorary Doctorate of Law
Honorary Doctorate of Letters
Harper’s Bazaar – Campaigner of the Year 2018
WINTrade 2018 – Excellence Award
CEO Today Magazine – Business Women of the Year Award 2018
PSA Awards – Political Campaigner of the Year 2017
Powerlist 2017 – Most Influential Black Person
PAM Awards 2017 – 50 Most Influential, Wealth Management
City Champions for Moral Leadership 2014 - Spears


Claudia Struzzo is a panelist for IoD London webinarClaudia Struzzo

Claudia joined Kingfisher Plc as Group Brand and Engagement Director in 2017, at the early stages of a big company transformation programme. During this time she has built the global Brand and Customer Engagement organisation, and led all global brand and marketing initiatives aimed at centralising Marketing strategy and operations across the group main Companies: B&Q, Castorama, Brico Depot and Screwfix across all markets.

Her previous career includes global and national brand marketing roles with Selfridges and the IKEA Group where she led the Global communication development for North America and South European markets and she was responsible for IKEA global communication strategy and planning across the Group; she then moved to the UK as Deputy CMO for IKEA UK and Ireland.

She has lived and worked in multiple markets, including Italy and Russia, covering marketing roles on both client and agency side, and has a passion for growing brands and organisations through customer focussed innovation.


Luke Southern

Luke is Managing Director of DRUM, Omnicom Media Group’s award-winning branded content agency that helps ambitious brands create their own cultural signals; things with real value for people that cut through the clutter.

Prior to DRUM, Luke held senior marketing positions at Virgin Media, PlayStation Europe and Sony Music spending the last 19 years telling the stories of some of the world’s leading entertainment & consumer brands.

Luke has led DRUM through a period of sustained creative growth and International expansion winning a bunch of awards on the way including Content Agency of The Year in 2015 & 2018 and Cannes Lions success (the Oscars of advertising) in the Entertainment and Media categories.

Luke is a regular commentator on branded content and entertainment– from BBC World News to serving on the Cannes Lions Entertainment Jury in 2018, the Festival of Media Global Jury in 2019 and as President of the Entertainment Jury at the forth-coming Dubai Lynx.


Chloe Pierre is a panelist for IoD London WebinarChloe Pierre
‘Actualising self-care & diversity within wellness’

Chloe Pierre is a digital marketer, content creator working with the likes of H&M, Monki, Pinterest, Nike, Jordan, Samsung, M&S, Calvin Klein and the founder of wellness community thy.self which aims to actualise self-care both online and in real life as well as diversify the wellness community, both within the UK and internationally.

Through carefully curated events, workshops and talks, thy.self is broadening access to wellness to communities of women who were previously unable, unaware and underrepresented within the wellness industry as well as creating a safe space for open conversations around women’s issues for overall wellbeing and prioritising diversity within the industry. thy.self is a community based in London with links, reach and ties across the UK and we're growing internationally very quickly! We are focused on re-discovering and bringing a new meaning to self-care and self-love, whilst tackling challenging issues, through our thy.self events and making wellness accessible to diverse communities through our outreach and everything we do.

What we essentially offer, is a safe space in regular thy.self events for women ages 16-65+ yrs (and soon men!), to discuss self-care and self-love, connect with other like-minded individuals and to empower them in the hope of making a more positive future for our societies.

With a dedicated focus on consulting brands on their social and cultural responsibility, Chloe prioritises full service account management alongside thy.self commitments, by remaining client facing, building relationships, community, communication, content to drive consumer engagement and brand loyalty to build/ protect brands influence whilst linking them with communities and individuals on the ground.


Vanessa Dal Busco

Vanessa is Founder and Director of Ad Lumin which helps organisations to ‘be their best selves’ by providing advice and hands-on assistance on digital and business transformation with a focus on technology, promotion and marketing. Vanessa has worked in the information technology and services industry in both corporate and not-for-profit sectors. Vanessa is Head of Governance on the Institute of Fundraising South-East and London Committee and Marketing / PR Ambassador on Institute of Directors Central London Committee.


Jeremy Duncan

Jeremy is a Partner and Brand Strategy Director at Reggie London, an award-winning independent brand and communications consultancy. He has worked in communications for over 30 years, firstly on the advertising and marketing fronts within the publishing sector for Reed and Condé Nast. He then built and ran a leading design consultancy, advised agencies and businesses as an independent consultant and was involved in a digital PR start-up before joining Reggie London in 2014. Jeremy has extensive knowledge and experience of working in most industry sectors, having acted as a strategic consultant and led major branding projects for many household names in the UK and internationally.

Jeremy has been Marketing Officer for IoD City of London since 2017 and is a Board Member of IoD London.

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