Generation Y is soon to be the world’s largest demographic group by spending power and every business needs to understand its behaviour to stay ahead of the game. This event will explore the new challenges business face in the battle to stay relevant.
At this event, we will look at how Millennials and Generation Z’s values, tastes and behaviours are changing as a function of the rise of social media and technological change. We will also consider how these factors are lowering the barriers to entry for new challenger brands to threaten the existing brand leaders, and how established branded goods companies can try and compete in order to stay relevant.
Prices from
Event terms & conditions
Find out what events are taking place in your area.
View all events
A range of essential products and services handpicked for you.
Save 5% on policies
Best exchange rate guarantee and no fees on money transfers
10% discount on Bupa By You health insurance
Save 12.5% on policies