Generation Y is soon to be the world’s largest demographic group by spending power and every business needs to understand its behaviour to stay ahead of the game. This event will explore the new challenges business face in the battle to stay relevant.
At this event, we will look at how Millennials and Generation Z’s values, tastes and behaviours are changing as a function of the rise of social media and technological change. We will also consider how these factors are lowering the barriers to entry for new challenger brands to threaten the existing brand leaders, and how established branded goods companies can try and compete in order to stay relevant.
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