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Generation Y is soon to be the world’s largest demographic group by spending power and every business needs to understand its behaviour to stay ahead of the game. This event will explore the new challenges business face in the battle to stay relevant.

At this event, we will look at how Millennials and Generation Z’s values, tastes and behaviours are changing as a function of the rise of social media and technological change. We will also consider how these factors are lowering the barriers to entry for new challenger brands to threaten the existing brand leaders, and how established branded goods companies can try and compete in order to stay relevant.

Key details

Date & time: 07 Nov 2018 12:00 - 14:30

Location: The Villa Levens, Kendal

CPD Hours:

Prices from

0.00 GBP + VAT - Member Price

0.00 GBP + VAT - Non-Member Price

Event manager:
Miss Lauren Mullan

Contact phone:
0161 806 0890

Contact email:
Lauren.Mullan@iod.com

Agenda

12.00 Arrival and networking

12.20 Welcome introduction for Chris Ward, Managing Consultant at PDCA Consulting Ltd. and IoD Cumbria Chairman

12.30 Sanjiv Tumkur, Head of Equity Research at Rathbones

13:00 Gill Haigh, Managing Director of Cumbria Tourism

13:30 Lunch and networking

14.30 Event closes

Speakers

Sanjiv Tumkur
Head of Equity Research
Rathbones

Sanjiv started his career at Morgan Grenfell Asset Management (later Deutsche Asset Management) in 1996 where he was an investment manager and equity research analyst. In 2006 he joined Alliance Bernstein to focus on equity research for mid cap companies and later moved to Investec Wealth & Investment. Sanjiv graduated from Oxford University with a degree in Philosophy, Politics and Economics and has passed the Institute of Investment Management and Research (IIMR) exams.

Gill Haigh
Managing Director
Cumbria Tourism

Gill is Managing Director of Cumbria Tourism, the destination management body responsible for marketing the county to a worldwide audience. During her 25 year career in marketing and communications, Gill has gained substantial leadership experience across both the private and public sectors. Gill was previously Director of Marketing and Recruitment at the University of Cumbria. Her previous jobs include heading up destination marketing and tourism services for Lancaster City Council. She also spent four years as North West Public Relations Manager for the National Farmers’ Union, having begun her career as a journalist. Gill lives near Kirkby Lonsdale with her husband and two children and enjoys spending her leisure time walking in Cumbria.

Richard Dawson
Regional Director
Rathbones

Along with the Kendal team Richard manages funds on behalf of private clients, pension funds, charities and trusts.
Richard moved to the Lake District to join Rathbones in 2002, having trained and worked in London, and has been investing on behalf of his clients for close to 25 years.
With a degree in Business Studies, Richard is also a Fellow of the Chartered Institute for Securities and Investment.