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Market your new business

16 Jan 2017

Marketing is about much more than simply promoting your business. Marketing helps you understand your business environment, identify the most promising opportunities and decide how to exploit them.

Effective marketing starts with researching the market and your competition. You can use this to develop a marketing plan that sets out why customers should buy from you and how you can make this happen.


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The information in this guidance is intended for general information purposes only and does not constitute legal or professional advice. The IoD does not accept any responsibility for any loss which may arise from relying on information contained in this article. It is not a substitute for legal advice and specific and personal legal advice should be taken on any individual matter. IoD does not recommend any firms. The IoD is not accountable for the products, services, acts or omissions on the website(s) linked to this page. Website terms and conditions apply.

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