Marketing is about much more than simply promoting your business. Marketing helps you understand your business environment, identify the most promising opportunities and decide how to exploit them.
Effective marketing starts with researching the market and your competition. You can use this to develop a marketing plan that sets out why customers should buy from you and how you can make this happen.
This content is for members only.
You can access this factsheet by logging into the website. If you are not yet a member, you can join now by clicking the button below.
Join now Login