Advertising can be an effective way of communicating with large numbers of target customers in well-defined market segments.

Successful advertising depends on identifying the right media to reach your target audience cost-effectively. There is a wide range of online and traditional options.

This content is for members only.

Gain unlimited access to all of the resources and factsheets on IoD.com by joining as a member.

IoD membership can help you reach your full potential through its various membership packages.

Are you ready to become part of the UK's most dynamic community for business leaders?

Find out more about IoD membership

Join now  Login