Skip to main content
Become a member


Factsheets

A format for marketing strategy

21 May 2016

Although a marketing strategy should be capable of standing alone, it is the primary mover of the corporate business strategy. 

It is therefore important to preface a marketing strategy and plan with an outline of the corporate Vision, Mission and Values, and some contextual reference to the company’s objectives and financial position. Your marketing activity will be directed by these and must reflect them.


This content is for members-only.

IoD members can access this factsheet by logging into the website. If you are not yet a member, you can join online by clicking the button below.

Join Now  Login



The information in this guidance is intended for general information purposes only and does not constitute legal or professional advice. The IoD does not accept any responsibility for any loss which may arise from relying on information contained in this article. It is not a substitute for legal advice and specific and personal legal advice should be taken on any individual matter. IoD does not recommend any firms. The IoD is not accountable for the products, services, acts or omissions on the website(s) linked to this page. Website terms and conditions apply.

Contact us

020 7451 3100

Business information

Enquire online

(Members only)


Opening hours

9am-5pm, Monday-Friday, excluding UK public holidays