Although a marketing strategy should be capable of standing alone, it is the primary mover of the corporate business strategy.
It is therefore important to preface a marketing strategy and plan with an outline of the corporate Vision, Mission and Values, and some contextual reference to the company’s objectives and financial position. Your marketing activity will be directed by these and must reflect them.
This content is for members only.
You can access this factsheet by logging into the website. If you are not yet a member, you can join now by clicking the button below.
Join now Login