Market your new business
Marketing is about much more than simply promoting your business. Marketing helps you understand your business environment, identify the most promising opportunities and decide how to exploit them.
Effective marketing starts with researching the market and your competition. You can use this to develop a marketing plan that sets out why customers should buy from you and how you can make this happen.
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The IoD supports directors and business leaders across the UK and beyond to learn, network build successful and responsible businesses.
Running a successful business
Browse valuable business advice resources from the IoD.