Direct mail and email marketing
Direct mail and email can be very cost-effective ways of marketing your business, allowing you to reach large numbers of customers at low cost. Email offers immediacy and low cost, while well-designed direct mail can really stand out.
Whether you are using direct mail or email, you need to be sure you are contacting the right people with the right message. Monitoring responses allows you to track effectiveness and improve future mailings.
Better directors for a better world
The IoD supports directors and business leaders across the UK and beyond to learn, network and build successful, responsible businesses.
Safeguarding your organisation and employees
Browse valuable cyber resources from the IoD.