Create a sales strategy for growth
An effective sales strategy is an essential part of building a growing business. A well-thought out strategy lets you make the best use of your resources and ensure a co-ordinated approach across the business.
Your strategy should be underpinned by clear objectives and a thorough understanding of your customers and the market. Key issues include deciding how best to sell, making sure you have the right resources and managing sales performance.
Join a thriving community of skilled directors and leaders
Ask us about membership
Better directors for a better world
The IoD supports directors and business leaders across the UK and beyond to learn, network and build successful, responsible businesses.
Running a successful business
Browse valuable business advice resources from the IoD.