Where should AI sit in your marketing and communications strategy?
As a director understanding how best to introduce and manage the latest tools to enhance productivity and achieve your vision is essential. With Ai many of us don’t know how it will practically support business activities or how to use it to its fullest potential.
In this online event, along with our expert panellists, we will have a practical discussion and share top tips and ideas on how to power-pack your marketing and communication strategic plans. We will also explore how we can prevent becoming overwhelmed by the challenges of introducing Ai tools in your organisation.
We will have plenty of time for questions so come prepared and we will also be including time for online networking with our speakers directly after the event.
Agenda:
- 18.00 Welcome and presentation
- 20.00 Event ends
- 20.00 – 20.30 Online networking
We look forward to having you join us for this session.
Speakers
Charli Hunt – Founder at Proof Content
Charli is the Founder of Proof Content, where her team creates key messaging and other copy for brands they love.
When Charli Hunt founded Proof Content in 2012, it was a natural evolution in her family tree. Her great-great-grandfather set up Foyles the Bookshop in London in 1903, and several family members are prominent entrepreneurs. With genes like this, she grew up knowing she wanted to combine her love of creativity with her down-to-earth business sensibility. And so Proof Content was born.
Proof Content is a communications agency focused on using the power of words to solve tricky business problems. They’re made up of in-house journalists, writers and business-people, an AI bot called Pudding, four office dogs, and a network of over 150 freelance writers. Clients include TED, LexisNexis, Experian, and Boots.
Dr Simon Moore – Chief Psychologist and CEO, IB
Simon is a doctor of Psychology and a Chartered Psychologist with the BPS. He loves helping clients look at their problems through a psychological lens to enhance their strategy and improve ROI.
As an author of psychology books and journals, I regularly speak as a consumer specialist at a variety of international conferences and radio day events. I undertake training workshops in psychological insight, change and communication.
I have also advised numerous communication agencies in relation to PR campaigns (GolinHarris, Linstock, Ogilvy, Saatchi & Saatchi, ConsolidatedPR, Aurora, FeverPR, VirgoHealth, Lexis).
Silvia Cambie – Partner, Wipro Consulting
Silvia has more than 25 years’ experience in enterprise technology, corporate communication and business journalism.
As a leader in Wipro’s Talent & Change practice, she works at the crossroads of tech and user adoption, helping clients with the people and culture side of large digital transformation programs. Fluent in four languages, Silvia works internationally in several sectors, including manufacturing, energy and retail.
With a strong background in AI from her years at IBM where she was Europe leader for Watson eco-system, Silvia is currently advising clients on ways to engage and upskill employees as companies are striving to integrate GenAI successfully into their systems and processes.
A published author, Silvia began her career in business journalism. As an experienced writer, she has been enjoying the challenge of working with ChatGPT, getting the machine used to her style and being surprised again and again by how far the AI can emulate the essence of who we are.
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