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Branch Event

Using Business as a Force for Good: For people, planet, and profit

20 Jan 2022
Online webinar, Online

Every business has a unique role to play in the transition towards an inclusive, green economy. Understanding the vital contribution your business has to make and identifying opportunities to balance purpose and profit offers a distinct competitive advantage.

Join Scotland CAN B to learn about the work underway to enable and accelerate purposeful business. Drawing on practical, flexible tools and frameworks designed to support any business on the ‘Impact Journey’ towards greater stakeholder accountability, we will:

• Share best practices for defining, measuring, and managing business environmental, social, and governance (ESG) performance
• Help you understand your business’s contribution towards national and global sustainable development goals
• Provide an overview of the B Corp movement and certification process
• Introduce real Scottish business case studies

About Scotland CAN B: Launched in 2018 in a unique partnership between the Scottish Government and B Lab UK, Scotland CAN B is the first initiative of its kind to leverage the transformative power of using business as a force for good, at a national scale.

This is an online event. To attend, book below. We will provide a joining link before the event.

Key details

Date & time: 20 Jan 2022 17:00 - 18:30
Location: Online webinar, Online
CPD Hours:

Prices from

No Charge.

Event manager:
Ms Patricia Huth
Contact phone:
Contact email:
[email protected]


Sarah Deas - IoD Sustainability Ambassador

Sarah is a member of both the IOD’s National Sustainability Taskforce and Glasgow & West of Scotland Committee. She is passionate about creating a progressive economy – one that delivers social justice on a healthy planet. She is a trustee of Wellbeing Economy Alliance (WEAll) Scotland and a member of WEAll’s Global Council. She is also a Visiting Professor at the University of Strathclyde, chair of North Ayrshire’s Community Wealth Building expert advisory group and an Executive Coach/Mentor.

Sarah was winner of IOD Scotland’s ‘Non-Executive Director of the Year’ Award in 2020

Session facilitator: Tim Hartley – Delivery Lead, Scotland CAN B

Tim Hartley is a Senior Partner at ImpactReady, and the co-founder and current Delivery Lead of Scotland CAN B. Launched in 2018 in a unique partnership between the Scottish Government and B Lab UK, Scotland CAN B is the first initiative of its kind to leverage the transformative power of using business as a force for good, at a national scale.

A firm believer that the dynamics and culture at play within organisations have the potential to shape lives, communities, regions and history itself; Tim specialises in supporting leaders to grapple with complexity as they begin to align their organisations’ systems and culture with their ultimate vision for impact. His inclusive approach, facilitative working style and cross-sector experience bring a unique perspective to his work.

In his current work with Scotland CAN B, Tim’s focus has been on co-developing and delivering training programmes for Scotland-based business leaders and advisors, which are designed to equip and enable any business, whatever their stage, scale or sector, to comprehensively identify, measure, and manage the ways in which their activities impact their stakeholders.

With special guest speaker:
Lynne McEwan – Global Marketing Manager, Bruichladdich

Lynne Mcewan is the Global Marketing Manager and Unofficial Chief Culture Champion for Europe’s first B Corp certified whisky & gin distillery. Her unbridled energy and enthusiasm has seen her drive the business from humble beginnings into a globally relevant business model for positive change.
Lynne was raised at the heart and home of Bruichladdich Distillery on the island of Islay.  Famous the world over for making single malt whisky but less so at that time for its career prospects, Lynne would leave Islay at the age of 17. In 2001, she would soon return to join the young team who were breathing new life into a long since forgotten Victorian distillery. Lynne would experience the entrepreneurial businesses’ reimagining first-hand, enduring the early challenges and eventual successes of the Hebridean distillery.

With almost two decades of experience under her belt, and working from the bottom up, Lynne’s anecdotes and knowledge of the business are second to none. She has seen it develop from an original philosophy where it aimed to bring the concept of terroir from wine to whisky, into a holistic powerhouse of sustainability across energy, packaging and agriculture. As the largest private employer on the island, the contribution to the local community alone is one of Lynne’s proudest achievements. Now leading from the front, her passion, integrity, and effusiveness for everything Bruichladdich and its’ people, is unrivalled. These qualities have driven Bruichladdich to officially certify as ‘using business as a force for good’™.

In recognition that single malt whisky is a major contributor to Scotland’s economy, Lynne believes that the impact every distillery makes should be a positive one. Whether it’s simple acts like planting trees or more ambitious targets like decarbonising distillation (within Scope 1) by 2025, Lynne is a firm believer that no business will ever be perfect, but that progress is vital, and no doubt achievable with her mantra of “think big, start small, but start today.



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