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Branch Event

IoD Lancashire - Inspirational Innovation

07 Jun 2018
VEKA plc, Burnley

In 35 years designing innovative products, Seymour Powell have learnt that reality and idea are utterly inseparable, that inspiration is more valuable than perspiration, that foresight is as important as insight, and that observation can be more helpful than information.

And, above all, that while experience is everywhere, vision is rare... but essential to effective innovation.

So how do designers think and how can businesses create a climate for creative thinking and for fostering innovative ideas?

These issues will be explored by way of our top 10 guidelines where Adrian will unpack and illustrate, using examples and anecdotes – from planes, trains and vehicles to domestic and digital products and experiences.

Key details

Date & time: 07 Jun 2018 17:00 - 19:30
Location: VEKA plc, Burnley
CPD Hours:

Prices from

0.00 GBP + VAT - Member
20.00 GBP + VAT - Non-Member

Event manager:
Miss Lauren Mullan
Contact phone:
0161 247 7634
Contact email:
Lauren.Mullan@iod.com

Agenda:

17.00 Registration and Networking

17.30 Welcome Introduction from Stuart Thompson, Chairman at Institute of Directors Lancashire and Dawn Stockell, Marketing Director at VEKA plc

17.45 Adrian Caroen from Seymour Powell, Design and Innovation Agency Pushing the Boundaries”

18.15 Jane Dalton, Creative Instigator | Groundswell Innovation “Reimagining the Mundane” / Commercialisation of Innovation

18.45 Tour of VEKA Site

19.30 Close

Speakers

Adrian Caroen
CEO and Executive Creative Director
Seymourpowell


In 35 years designing innovative products, seymourpowell have learnt that reality and idea are utterly inseparable, that inspiration is more valuable than perspiration, that foresight is as important as insight, and that observation can be more helpful than information. And, above all, that while experience is everywhere, vision is rare . . . but essential to effective innovation

So how do designers think and how can businesses create a climate for creative thinking and for fostering innovative ideas?
These issues will be explored by way of my top 10 guidelines where I will unpack and illustrate, using examples and anecdotes – from planes, trains and vehicles to domestic and digital products and experiences.

Jane Dalton
Creative Instigator
Groundswell Innovation


Since attaining a first class MBA from Cambridge University, Jane Dalton has managed brand strategy and innovation projects for companies with global brand reach – from Unilever food brands through to Dulux, Visa and high-street banks across Europe for the past 18 years.

Her experience covers strategic planning, new product/service development, qualitative and quantitative market research and brand definition.
Jane is an Entrepreneur in Residence at Lancaster University, 2017 Times and Sunday Times University of the Year. In 2016 she also became a volunteer Ambassador and Brand Director for Northern Power Women.

Sponsors

Pricing

Prices from

0.00 GBP + VAT - Member
20.00 GBP + VAT - Non-Member


Location
  • VEKA plc
  • Rossendale Road Industrial Estate
  • Farrington Rd
  • Burnley
  • BB11 5DA


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