Manage your intellectual property
Whether your business relies on innovative new products or just the strength of your reputation, it almost certainly involves some intellectual property (IP). You will not reap the full benefits from your IP unless you manage it effectively.
You need to keep careful track of your IP, identify whether and how to protect it, and devise a strategy for exploiting it commercially. You also need to be sure you are not infringing the rights of others.
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Running a successful business
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