E-commerce an introduction
The internet enables you to sell 24 hours a day to customers anywhere in the world through a fully automated sales process.
Having an online shop can attract new customers and enable you to provide a better service to existing ones. Successful e-commerce relies on having clear marketing goals and understanding the practical, technical and regulatory issues involved.
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The IoD supports directors and business leaders across the UK and beyond to learn, network and build successful, responsible businesses.
Running a successful business
Browse valuable business advice resources from the IoD.