What business can learn from local myths and folklore
Local myths and folklore are rich cultural resources that businesses can tap in to for inspiration, strategic advantage and brand differentiation.
In this informative webinar, Paul Durrant will share with you how your business can connect with prospective clients and the local community, through the application of local myths and folklore.
Learn about the rich variety of myths and folklore throughout East Anglia, where to further research these and how to apply them to your branding, storytelling, innovation, sustainability and business ethics.
Speakers
Paul Durrant, Founder and Sales Consultant - PDT Sales Consultancy
Paul Durrant is a former IoD Essex chair, qualified business consultant, published author and amateur cryptozoologist. Paul has spent the last few years researching the cultural significance and relevance of folklore and mythology - and applying these to the modern business world today.
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