Strategic Empathy The hidden engine of business growth
Empathy is often misunderstood as a soft skill. In reality, it is a powerful commercial capability. Businesses that truly understand the needs, concerns and
context of their audience are able to communicate more clearly, differentiate more effectively and build more resilient relationships
In this practical, thought-provoking session, Richard Hagen will help participants explore their business messaging through the lens of their audience. You’ll
identify where your current communications may be misaligned and walk away with practical tools to refocus your content around real-world relevance. What You’ll Learn:
• How to identify and correct “inside-out” messaging
• Why strategic empathy is critical to engagement and trust
• Tools to realign your message and offer with what your audience actually values Who It’s For:
This webinar is ideal for SME leaders, consultants and professionals responsible for articulating value - whether in sales, marketing or service delivery - and who want to improve alignment between their brand and their market.
Speakers
Richard Hagen
Richard Hagen is Managing Director of mPowr Publishing and Immersive Publishing. Richard and co-founder Martyn Pentecost work personally with speakers, coaches, trainers, consultants and entrepreneurs to create unique intellectual property and then develop and publish online courses and books rooted in this IP.
Richard previously spent twenty years as a member of a Catholic Religious Order of preachers, teachers and storytellers where he cut his teeth in the world of publishing in the UK’s largest Catholic publishing house. He has also been a primary school teacher in South London for seven years and brings this unique combination of experience to every project.
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