Sales for non sales directors
This webinar will help you rethink sales in a way that feels more natural, effective, and aligned with how you want to do business.
Rather than relying on pushy techniques or traditional sales tactics, you will learn how to have better business conversations with potential clients andcustomers, conversations that build trust, uncover real needs, and open the door to commercial opportunities.
You will also discover how to become more commercially confident and successful by taking the pressure out of selling. Through a discovery-led approach, you will learnhow to guide meaningful conversations, understand what matters most to your prospects, and create a path to working together without forcing peoplethrough a rigid sales process.
Speakers
Lisa Ansell
Lisa is a fractional Sales Director and behaviour‑focused sales specialist with over 20 years’ leadership experience across recruitment, SaaS, charities, property and financial services. She helps SMEs strengthen commercial performance through practical, people‑centred approaches rather than pushy tactics. Author of Pull NOT Push, she focuses on the human drivers behind trust and decision‑making, combining tailored training, real‑time coaching and strategic support to build confident, effective sales teams.
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