Managing business reputation
In this event communications consultant Chris Hopper will examine business reputation - what it is, why it matters and how to manage it.
Chris will explain exactly what reputation is and why it is key to the most successful businesses. With the use of case studies involving high-profile brands, he'll explain what can go wrong - and what can go right. Finally, in a world full of risks, he'll offer practical tips for building and protecting reputation.
Attendees will have leave with a clearer understanding of why business reputation is not just an intangible concept but a critical asset that requires ongoing attention, care, and management.
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