• 27 Feb 2024
  • Online
  • Networking

LAB How directors can gain the greatest impact from LinkedIn

Join the Marketing Communication Group for this insightful webinar.

As a director your executive presence, and how you support your brand to meet the needs of your buyers is important. Getting it right in today’s social media focused environment can be tricky, so gaining as much understanding as possible will give you an advantage.

In this online webinar, with expert Sarah Downs, we will focus on LinkedIn, a platform that when maximised can be a powerful marketing tool. We are excited to hear her insights as well as strategic and practical advice on how to get the best out of this platform for your business.

“Sarah's expertise, knowledge and delivery are impeccable. Her finger is firmly on the pulse of social selling platforms and her ability to share methods and strategy for optimizing social presence is second to none.” Kay Thomson, Executive Director, BABC Texas 

We look forward to having you join us for this session.


Sarah Downs

From Trauma Nurse to Sales Enablement Consultant and Business Owner, Sarah is no stranger to the pressures of entrepreneurship and has won various awards to support this. She founded her first business, Sarah Downs Ltd, in 2015 and then merged to co-found Doqaru Ltd with Yekemi in 2018. Sarah has worked with companies from start-ups to corporates looking to grow and/or diversify. Having supported various organisations in the past eight years, she now has diverse experience and has overcome many challenges.

As a Founding Fellow of the Institute of Sales Professionals and an accredited partner of the Objective Management Group, Sarah has access to tools and industry research to analyse the competency of sales teams.

Sarah has spoken at events and delivered workshops focused on sales strategy and social selling for industry bodies such as Energy Industry Council (EIC), Energy Transition Zone (ETZ), 1000 Black Voices, and BABC Texas.

Sarah is also the Chair of the Aberdeen Branch of the Institute of Directors (IoD), a Board Advisor to the RGU Business School and a local charity.

Her belief in personal development led her to undertake and complete the IoD Certificate in Company Direction, with plans to become a Chartered Director, helping to lead Doqaru and support any current and future advisory and board-level roles.

Join us

Connect with other directors, develop yourself and influence the people that matter.

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