• 30 Jun 2022
  • In-person
  • Networking

IoD Scotland - Reputation Matters. So does Reputation Management.

Does your board take reputation management seriously? Is comms at the top of the table or only brought in when it all goes wrong?

Sponsored by Rathbones

At this session we will explore the art- the science- of reputation management and how boards can manage their own narrative.

Hear from two expert practitioners  with a wealth of experience in reputation management. Members will be able to hear from both sides of the coin, an agency advisory and an in house integrated perspective. With an opportunity for discussion and questions this session will be an informative session with valuable insights and takeaways. 

Learning outcomes:

•    The need to consider reputation management at board level, not just within the communications team 

•    The importance of authenticity when it comes to reputation management

•    The importance of embedding the right behaviours into the organisation to reflect the reputation you want to achieve 

•    How to combat negative reputation perceptions early and turn this around 

Networking opportunities and breakfast will be included.

This event will be delivered in collaboration with the Chartered Institute of Public Relations (CIPR) Scotland, the PR industry's leading professional body. It will be worth 5 CIPR CPD points.   


Alison Lochhead MA MLitt MCIPR CIPR Chart.PR

Director of Corporate Communications, University of the Highlands and Islands (UHI)

Alison is Director of Corporate Communications for University of the Highlands and Islands (UHI) and is responsible for developing and leading a professional public relations team, working in parallel with other communications and marketing professionals across the UHI partnership.

Alison has a strong institutional knowledge of UHI, having worked in various communications-related roles since 2004, firstly as a consultant and then as an employee in communications since 2009.

She is an experienced public relations professional and holds chartered status from the Chartered Institute of Public Relations. She also holds the CIPR diploma and is also an accredited practitioner. Alison started her career as a food and drink journalist, moving into PR with the formation of SEPA in 1996. She has worked ‘in house’ in both the public and private sectors and in large, complex environmental and transport organisations, for over 25 years.

Developing strong working relationships and mutual support has been essential to the success of engagement with UHI staff, students, communities and wider stakeholder groups. This will continue to be important for Alison as the corporate communications team supports the delivery of UHI’s ‘daring to be different’ strategic plan and the new UHI visual identity.

A native of Orkney, Alison was proud to graduate in St Magnus Cathedral with an MLitt in Highlands and Islands literature from UHI in 2009. She is a Gaelic learner and a strong advocate for the development and prominence of Gaelic in corporate communications activity.

Jane Cumming

Experienced Director and seasoned public relations and communications professional.
Portfolio in Crisis Communications, Corporate Communications and Management. Jane is now fulfilling a portfolio career running two tourism-related businesses, continuing to be involved in PR work, has a PR business JMC Communications Scotland and sits on three charitable boards. A director for seventeen years of Platform Public Relations in Inverness.



Join us

Connect with other directors, develop yourself and influence the people that matter.

Free registration with IoD

Stay up-to-date on issues that affect directors and get access to free resources.

Internet Explorer
Your web browser is out of date and is not supported by the IoD website. It is important to update your browser for increased security and a better web experience.