International Digital Marketing to Drive Yorkshire Export
This straightforward webinar will focus on the digital marketing strategies that have the greatest impact on selling internationally - across B2C and B2B.
From multilingual search engine optimisation, scalable content methodologies and PR, to the vital topic of translation and localisation, the focus will be on cost-effective approaches that reduce risk, and maximise opportunity - including tips for winning international pitches once you're 'in the room'.
Speakers
Martin Calvert
Martin Calvert is Marketing Director at ICS-digital and its sister agency ICS-translate. Both agencies work at global scale across a range of other highly
regulated, and highly competitive sectors.
Drawing upon this deep expertise from both brands, Martin speaks and writes widely on topics including multilingual SEO, content, digital PR, transcreation,
localisation and more - always with practical examples and actionable points to take away.
Most recently, this expertise has been shared at events organised by the Department of Business and Trade, the Export Academy and ExploreExportWales.
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