Bitesize Marketing to Gen Z on a Shoe String
How to maximise marketing investment targeted to Gen Z, including how to make demographic based marketing decisions to maximise your business
Generation Z accounts for a third of the world’s population, they have never known a world without Google and are almost constantly online, with 6 years of their life to date being spent on social media according to 2020 WHO research, and they were only born between 1995 and 2016!
The Gen Z market is due to quadruple over the next decade to around $33 trillion so learn how to:
- Target Gen Z and make demographic based marketing decisions - Ensure you deliver a return on your marketing investment for Gen Z - Work out if you need a business TikTok account, and what are the social media opportunities of tomorrow.
Opportunity to ask questions at the end.
Harry Panter is an IoD Manchester Ambassador and Co-founder and CEO of a PropTech startup and has expertise in investor relations and raising capital from private investors.
Harry has an economics/finance background with experience in various levels of consultancy, he has managed and ran multiple businesses in the past and now focuses his time on a new tech based startup, based in Manchester, called Housr living.
Connect with other directors, develop yourself and influence the people that matter.
Free registration with IoD
Stay up-to-date on issues that affect directors and get access to free resources.