Bitesize Marketing to Gen Z on a Shoe String

Maximise marketing investment

How to maximise marketing investment targeted to Gen Z, including how to make demographic based marketing decisions to maximise your business

Generation Z accounts for a third of the world’s population, they have never known a world without Google and are almost constantly online, with 6 years of their life to date being spent on social media according to 2020 WHO research, and they were only born between 1995 and 2016!

The Gen Z market is due to quadruple over the next decade to around $33 trillion so learn how to:

- Target Gen Z and make demographic based marketing decisions - Ensure you deliver a return on your marketing investment for Gen Z - Work out if you need a business TikTok account, and what are the social media opportunities of tomorrow.

Opportunity to ask questions at the end.

Speakers

Harry Panter

Harry Panter is an IoD Manchester Ambassador and Co-founder and CEO of a PropTech startup and has expertise in investor relations and raising capital from private investors.

Harry has an economics/finance background with experience in various levels of consultancy, he has managed and ran multiple businesses in the past and now focuses his time on a new tech based startup, based in Manchester, called Housr living.

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