• 7 Mar 2023
  • Online
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Bitesize Marketing to Gen Z on a Shoe String

Maximise marketing investment

How to maximise marketing investment targeted to Gen Z, including how to make demographic based marketing decisions to maximise your business

Generation Z accounts for a third of the world’s population, they have never known a world without Google and are almost constantly online, with 6 years of their life to date being spent on social media according to 2020 WHO research, and they were only born between 1995 and 2016!

The Gen Z market is due to quadruple over the next decade to around $33 trillion so learn how to:

- Target Gen Z and make demographic based marketing decisions  

- Ensure you deliver a return on your marketing investment for Gen Z  

- Work out if you need a business TikTok account, and what are the social media opportunities of tomorrow.

Opportunity to ask questions at the end.


Harry Panter

Harry Panter is an IoD Manchester Ambassador and Co-founder and CEO of a PropTech startup and has expertise in investor relations and raising capital from private investors.

Harry has an economics/finance background with experience in various levels of consultancy, he has managed and ran multiple businesses in the past and now focuses his time on a new tech based startup, based in Manchester, called Housr living.

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