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National Event

Creating Competitive Advantage in Dynamic Markets

12 May 2022
Pall Mall, London

Our world has evolved rapidly and securing competitive advantage is increasingly difficult. The approach of the leadership team is central to success. In this event, we examine four key elements from strategy and technology, to finance and mergers & acquisitions to help you create more purposeful organisations and drive your business in dynamic markets.

Each session is run by leading experts and thought leaders ‘inspiring business’. You will not only gain deeper insight into each area but practical, tangible take–ways to help today. 

Lead Ahead

Despite pandemic-driven volatility, the opportunities for growth remain boundless. How do leaders resolve challenges and build more valuable, purposeful organisations?

Investment, Mergers and Acquisitions

In slow growth markets consolidation brings synergy, economies of scale and shareholder value. How do you buy or sell companies and secure corporate funding?

Living on Thin Air

Today, every business is a technology business and a brand. How do you harness both to increase productivity and create a ‘we want, we need motivation’?

Growth Strategy

You know ‘why’, but ‘how’ and ‘what’ are less obvious today. How do you set the direction with clarity, confidence, and energy? How can you positively disrupt your market and design your business to scale?


By attending the full event, you will qualify for 6 CPD hours.

Key details

Date & time: 12 May 2022 08:30 - 16:30
Location: Pall Mall, London
CPD Hours:

Prices from

288.75 GBP + VAT - Fellows Rate
288.75 GBP + VAT - Chartered Directors Rate
385.00 GBP + VAT - Member Rate
485.00 GBP + VAT - Non-Member Rate

Event manager:
Nadia Meska
Contact phone:
Contact email:

Who should attend?

Business owners, leaders, directors and entrepreneurs interested in leadership trends, developing a forward-looking strategy and building the right business for the market.




 08:00-09:00 Registration


Introduction and Welcome

Lead Ahead 

  • Leadership not management
  • The line of probability, understanding how to be ahead
  • Change transformation, breaking the status quo

Investments, Mergers and Acquisitions 

  • Why M&A is centre stage in slow growth markets 
  • How superabundant capital can drive your growth
  • Finding the right investors, acquisitions and buyers
  • Exist strategies and a case study
  • Multiple influencers, valuation and deal trends
11:30-11:50 Break

Living on Thin Air 

  • How to place technology at the centre of your business and automation
  • Joining the islands of information to create better decisions and drive productivity
  • Standing out ahead of your competitors to create "pull" not "push to drive growth

Growth Strategy 

  • Creating and delivering breakthrough strategies
  • The role of finance and the finance team in business growth
  • Changing the game - creating competitive advantage
15:15-15:35Coffee Break
15:35-15:55Summary of the Day

Ask Us Anything

  • Open Q&A and peer-to-peer learning - All delegates


Dr. Roger M. Barker, Director of Policy and Corporate Governance, Institute of Directors

Dr. Roger Barker is the Director of Policy and Corporate Governance at the Institute of Directors. He is also Honorary Associate at the Centre for Ethics and Law at University College London, and a regular speaker on corporate governance issues at a variety of leading universities and business schools. Previously, Dr. Barker was Managing Director of Governomics Ltd (2016-2020), a corporate governance advisory firm.

Dr. Barker is the author of numerous books and articles on corporate governance and board effectiveness, including a new volume: ‘The Law and Governance of Decentralised Business Models: Between Hierarchies and Markets’ (Routledge, 2020). Previous books include: ‘Corporate Governance and Investment Management: The Promises and Limitations of the New Financial Economy’ (Edward Elgar, 2017), ‘The Effective Board: Building Individual and Board Success’ (Kogan Page, 2010), and ‘Corporate Governance, Competition, and Political Parties: Explaining Corporate Governance Change in Europe’ (Oxford University Press, 2010). 

A former investment banker, Dr. Barker spent almost 15 years in a variety of equity research and senior management roles at UBS and Bank Vontobel, both in the UK and Switzerland. He has a doctorate from Oxford University and taught at Merton College, Oxford (2005-2008). Prior to the UK’s departure from the EU, he represented Employers as a UK Member of the European Economic and Social Committee in Brussels (2015-2020).

Kevin Uphill, Chairman, Avondale Corporate

Some of the most interesting people still don’t know who they are. Kevin is an entrepreneur, investor and advisor. He is also a published author and sought-after speaker, in particular on strategy since the publication of his book, ‘Creating Competitive Advantage in Dynamic Markets’. Not yet a best seller - but doing well! 

Kevin’s advisory work through Avondale is predominantly focused on mergers and acquisitions, having helped buy and sell over 300 companies, but he also advises on value creation strategy consulting, and increasingly business design and organisational change. 

Highly energetic and with exceptional know-how, his special skill is seeing around corners. He has won numerous awards including ‘Game Changer’ accolades. His knowledge is not the classic MBA & C suite style, but far more rooted in the real world of people and what works. Despite his extensive experience he remains straightforward, approachable and fun - albeit if a little over enthusiastic sometimes!

His personal interests range from his flock of Shetland sheep, the odd half marathon and value investing. A highly respected enigma even to himself who may just have an idea that helps, and if you don’t ask you don’t get.

Tim Hardman, Managing Director, Avondale Corporate

Tim joined Avondale in 1994 from a financial services background. Since then, he has helped develop Avondale into the leading Business Sales and Acquisitions practice, with the highest success rate of any firm in the market. He has also been instrumental in driving innovation including the establishment of the Consultancy programme which helps business owners who are not yet positioned to sell to drive sustainable shareholder value through both acquisitions and organic growth.

With more than 25 years’ M&A experience, Tim’s core focus remains client-facing and has advised on countless successful transactions on behalf of clients. According to Tim, “whilst the completion of a transaction is always a special event, the most rewarding part of his role is that ‘light bulb’ moment when you fully understand what makes a business tick and its ‘difference that makes a difference’ - often in a way that the owners themselves have not articulated and sometimes have not even recognised. That’s when you can really start doing some great work!”.

In his spare time Tim plays a little golf, but is rubbish at it, ironically because he is impetuous on the course and thinks course management is irritating and gets in the way of a good whack! He likes to keep fit, largely to fend of the impromptu attacks from his boys, aged 11 and 12!

Tim has won numerous industry awards over recent years, including ‘M&A Strategist of the Year’ at Corporate Livewire’s Innovation and Excellence Awards 2017 and AI Global’s ‘Leading Business Transformation and Strategy Specialist UK 2019’.


Whatever your next strategic move – business growth, acquisition or exit – careful preparation and expertise is critical to success. By employing a specialist, you can significantly increase value on exit and return on investment when acquiring.

For over 25 years, Avondale has created and maximised business sales, acquisitions and shareholder value – exceeding projected values for hundreds of businesses.


Prices from

288.75 GBP + VAT - Fellows Rate
288.75 GBP + VAT - Chartered Directors Rate
385.00 GBP + VAT - Member Rate
485.00 GBP + VAT - Non-Member Rate


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  • Pall Mall
  • Institute of Directors
  • 116 Pall Mall
  • London
  • SW1Y 5ED

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