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Strategy and Marketing for Directors
Courses - Open Programme

Strategy for Directors 2021 - Virtual

01 Dec 2021 09:00 - 03 Dec 2021 17:00
Adobe Connect


A dynamic strategic process is a critical part of delivering stakeholder value and generating competitive advantage for your organisation. This intensive course provides insight into the board-level knowledge and skills required to create, implement and evaluate your organisation’s strategy.

It explores the relationship between strategy, governance and risk, shows you how to use tools and frameworks that support strategic thinking and decision-making, and offers practical insights into how to deliver your current business objectives while future-proofing your organisation.

Course Benefits

Learning Objectives

Learning outcomes:

  • Describe the ingredients of effective strategic thinking and explain their link with the strategy process
  • Carry out an analysis of a market or industry to reveal areas of possible strategic opportunity of threat
  • Evaluate an organisation’s capabilities to reveal relative strengths and capabilities
  • • Use strategic concepts and models to generate, evaluate and assess strategic options

    Describe how to conduct the implementation of a strategy and evaluate the potential ramifications

Course Leaders

 Murray Eldridge
Over 40 years in sectors such as shipping, telecoms and energy, including Smit Intl and Cable and Wireless.

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Ian Waddelow
Strategic planning and development specialist. Clients include Laing O’Rourke, First Group and the BBC.

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Anna Bateson
Anna Bateson works with global business leaders from multiple sectors, helping develop and lead strategy. Clients include listed and SMEs.

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Simon Haslam
Specialist in organisational strategy and strategic marketing, on advisory council for Institute of Consulting.

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2745.00 GBP + VAT - Member Rate 2021
3300.00 GBP + VAT - Non-Member Rate 2021

Course Location
  • IoD Virtual Development
  • Adobe Connect
  • Virtual Classroom
  • Online