An effective sales strategy is an essential part of building a growing business. A well-thought out strategy lets you make the best use of limited resources and ensure a co-ordinated approach across the business.
Your strategy should be underpinned by clear objectives and a thorough understanding of your customers and the market. Key issues include deciding how best to sell, making sure you have the right resources and managing sales performance.
This content is for members only.
Gain unlimited access to all of the resources and factsheets on IoD.com by joining as a member.
IoD membership can help you reach your full potential through its various membership packages.
Are you ready to become part of the UK's most dynamic community for business leaders?
Find out more about IoD membership
Join now Login