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Factsheets

Create a sales strategy for growth

12 Feb 2020

An effective sales strategy is an essential part of building a growing business. A well-thought out strategy lets you make the best use of limited resources and ensure a co-ordinated approach across the business.

Your strategy should be underpinned by clear objectives and a thorough understanding of your customers and the market. Key issues include deciding how best to sell, making sure you have the right resources and managing sales performance.


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