Skip to main content
Become a member


  • Register
  • Login
Register Login

Details

Factsheets

Creating a brand

07 Jun 2017

Having a brand helps differentiate your business from competing firms and build customer loyalty.

Branding isn't just for multinationals with huge budgets. Small and medium-sized firms can create an effective brand by examining how the business works and what it means to customers, then acting on the results.


This content is for members only.

Gain unlimited access to all of the resources and factsheets on IoD.com by joining as a member.

IoD membership can help you reach your full potential through its various membership packages.

Are you ready to become part of the UK's most dynamic community for business leaders?

Find out more about IoD membership

Join now  Login


Contact us

020 7451 3100

Business information

Enquire online

(Members only)


Opening hours

9am-5pm, Monday-Friday, excluding UK public holidays