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Writing an advertisement

13 Apr 2017

A well-written and strategically placed advertisement can significantly increase your brand exposure and drive sales.

While writing a great advertisement is an art, the key principles are easy to understand - helping you to prepare your own advertisement or evaluate the work of an agency or copywriter working for you.


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The information in this guidance is intended for general information purposes only and does not constitute legal or professional advice. The IoD does not accept any responsibility for any loss which may arise from relying on information contained in this article. It is not a substitute for legal advice and specific and personal legal advice should be taken on any individual matter. IoD does not recommend any firms. The IoD is not accountable for the products, services, acts or omissions on the website(s) linked to this page. Website terms and conditions apply.

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