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Price your product or service

16 Jan 2017

Your prices can have a dramatic effect on sales and profits. The right prices need to be low enough to be competitive while still being high enough to protect your profit margins.

While your costs will be a factor, it’s more important to focus on the value of what you offer and how it compares to the competition.


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The information in this guidance is intended for general information purposes only and does not constitute legal or professional advice. The IoD does not accept any responsibility for any loss which may arise from relying on information contained in this article. It is not a substitute for legal advice and specific and personal legal advice should be taken on any individual matter. IoD does not recommend any firms. The IoD is not accountable for the products, services, acts or omissions on the website(s) linked to this page. Website terms and conditions apply.

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