According to research by the British Franchise Association (BFA), permitting third parties to trade under your brand name is increasing popular as a growth strategy.
Currently the UK has an army of over 1000 franchised brands. If this appeals to you, then you will need a brand with a reputation into which other people will want to buy into – i.e. potential franchisees. You will also need a brand that is distinctive and appropriate for all the geographic areas where you will want to establish and operate franchises. Our new Factsheet sets out some of the key factors you will need to take into consideration.
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