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Effective PR

16 Jan 2017

A good image is a valuable asset. Public relations (PR) helps you create good publicity, building your reputation with customers and others whose opinion matters to you.

You need to recognise or create your own PR opportunities, and know how best to communicate with the media that can reach your target audience.


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The information in this guidance is intended for general information purposes only and does not constitute legal or professional advice. The IoD does not accept any responsibility for any loss which may arise from relying on information contained in this article. It is not a substitute for legal advice and specific and personal legal advice should be taken on any individual matter. IoD does not recommend any firms. The IoD is not accountable for the products, services, acts or omissions on the website(s) linked to this page. Website terms and conditions apply.

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