The internet enables you to sell 24 hours a day to customers anywhere in the world through a fully automated sales process.

Having an online shop can attract new customers and enable you to provide a better service to existing ones.

Successful e-commerce relies on having clear marketing goals and understanding the practical, technical and regulatory issues involved.

This content is for members only.

Gain unlimited access to all of the resources and factsheets on IoD.com by joining as a member.

IoD membership can help you reach your full potential through its various membership packages.

Are you ready to become part of the UK's most dynamic community for business leaders?

Find out more about IoD membership

Join now  Login