Skip to main content
Become a member
  • Register
  • Login

Register Login



Direct mail and email marketing

15 May 2019

Direct mail and email can be very cost-effective ways of marketing your business, allowing you to reach large numbers of customers at low cost. Email offers immediacy and low cost, while well-designed direct mail can really stand out.

Whether you are using direct mail or email, you need to be sure you are contacting the right people with the right message. Monitoring responses allows you to track effectiveness and improve future mailings.

This content is for members only.

Gain unlimited access to all of the resources and factsheets on by joining as a member.

IoD membership can help you reach your full potential through its various membership packages.

Are you ready to become part of the UK's most dynamic community for business leaders?

Find out more about IoD membership

Join now  Login

IoD Coronavirus Support Hub Call To Action

Contact us

020 7451 3100

Business information

Enquire online

Opening hours

9am-5pm, Monday-Friday, excluding UK public holidays

An error has occurred. Error: Related pages is currently unavailable.