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Direct mail and email marketing

16 Jan 2017

Direct mail and email can be very cost-effective ways of marketing your business, allowing you to reach large numbers of customers at low cost. Email offers immediacy and low cost, while well-designed direct mail can really stand out.

Whether you are using direct mail or email, you need to be sure you are contacting the right people with the right message. Monitoring responses allows you to track effectiveness and improve future mailings.


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The information in this guidance is intended for general information purposes only and does not constitute legal or professional advice. The IoD does not accept any responsibility for any loss which may arise from relying on information contained in this article. It is not a substitute for legal advice and specific and personal legal advice should be taken on any individual matter. IoD does not recommend any firms. The IoD is not accountable for the products, services, acts or omissions on the website(s) linked to this page. Website terms and conditions apply.

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