Skip to main content
Become a member


  • Register
  • Login
Register Login

Details

Factsheets 12 days of giving

Setting up a customer care programme

16 Jan 2017

From demonstrating that you understand your customers to handling complaints promptly and effectively, learn how to set up a customer care programme.


  • Learn as much as possible about what your customers want - encourage them to provide feedback and make it easy for them to do so.
  • Demonstrate that you understand your customers - for example, by keeping records of their purchases on your CRM system and only offering them products which suit their needs.
  • Design systems which suit your customers, such as easy online ordering and fast delivery. Give them options such as next day delivery - there will be an extra cost, but they may be happy to pay it.
  • Set clear service standards and train employees to meet them.
  • Keep your promises and exceed expectations - provide advance warning of any problems or changes.
  • Ensure all employees understand their role in satisfying customers - consider offering incentives for good customer care performance.
  • Regularly contact customers - personalise emails and letters, provide information useful to them and express your appreciation for their business.
  • Make it easy for customers to contact you by providing a named contact or account manager - answer phone calls and reply to emails promptly.
  • Delegate authority to customer-facing employees to allow them to make decisions and resolve problems.
  • Handle complaints promptly and effectively.
  • Keep records of all customer contacts, and use them to improve your understanding of individual customers and their requirements.
  • Ensure that all customer-facing employees have easy access to customer - and product - information.
  • Analyse the profitability of different customers or market segments - provide superior care to your most profitable customers.
  • Consider offering valued customers extras - for example, first choice on special offers, loyalty bonuses, a service helpline or entertainment.

© Atom Content Marketing Ltd. All rights reserved.

Contact us

020 7451 3100

Business information

Enquire online

(Members only)


Opening hours

9am-5pm, Monday-Friday, excluding UK public holidays