Introduces and examines the key issues, methods, models and debates that define the field of marketing today.
IoD members can access this ebook by logging into the website. If you are not yet a member, you can join online by clicking the button below.
Join Now Login
020 7451 3100
Business information
9am-5pm, Monday-Friday, excluding UK public holidays
A range of essential products and services handpicked for you.
Expert advice on business sales, acquisitions and strategic growth. Save 10% on all fees.
Best exchange rate guarantee and no fees on money transfers
10% discount on rentals and free membership of rental loyalty programme
Going on holiday this winter? Protect your possessions worldwide for up to 60 days at a time.