Introduces and examines the key issues, methods, models and debates that define the field of marketing today.
IoD members can access this ebook by logging into the website. If you are not yet a member, you can join online by clicking the button below.
Join Now Login
020 7451 3100
Business information
9am-5pm, Monday-Friday, excluding UK public holidays
A range of essential products and services handpicked for you.
Expert advice on business sales, acquisitions and strategic growth
Save 5 per cent on specialist business insurances including Cyber & Data Risks, Office and Professional Indemnity
Save 10 per cent on vehicle hire with VIP treatment
Protect the things you love including high-value items and save 12.5 per cent