Price your product or service

Your prices can have a dramatic effect on sales and profits. The right prices need to be low enough to be competitive while still being high enough to protect your profit margins.

While your costs will be a factor, it’s more important to focus on the value of what you offer and how it compares to the competition.

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Better directors for a better world

The IoD supports directors and business leaders across the UK and beyond to learn, network build successful and responsible businesses.

Extending your financial knowhow

Browse valuable finance and tax resources from the IoD.
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